2020 US Search Award Winner
2020 US Search Award Winner – Best Use of Search – B2C (PPC)

Once SEO tags have been optimized, we typically begin to start optimizing existing copy in addition to adding new copy and pages to the website. We call these new pages, Organic landing pages.

Organic landing pages are a way to target a specific page towards specific keywords. The goal of an organic landing page is to rank the page for the targeted keywords, in hopes of bringing in new organic traffic to the website. These organic landing pages act as an entrance to the website from the search engines, meaning they do not need to be linked in the menu but are instead linked from deeper within the site.

There are essentially 2 optimizations we must make to each page when launching a new organic landing page. Here is a list of best practices to follow when writing SEO meta tags and copy for an organic landing page.

Meta Tags

Meta tags consist of Title Tags, Meta Descriptions, H1 Tags, and Alt Tags. Meta tags help to tell Google, or other search engines, which keywords to rank that particular page for.

When writing SEO tags, follow these best practices:

Title Tags

  • Should be 60-70 characters in length.
  • Should use high volume but low difficulty keywords.
  • Utilize the keywords the particular page should target.
  • Must be 100% unique.
  • Do not overuse the same keywords.

Meta Descriptions

  • Should be 150-160 characters in length.
  • Should describe the content on that particular page.
  • Must be 100% unique.
  • Do not necessarily need to include keywords.

H1 Tags

  • This will be the name of the page.
  • Should include a keyword.

Alt Tags

  • Alt tags are associated with each image.
  • Alt tags should be a concise description of the image.
  • Use keywords when possible.
  • All images need an Alt tag.

Content

Content is critical when creating an organic landing page. One of the most important things you can add to your website, the content, or copy, should utilize the same keywords contained in the meta tags. Typically, we target around 3 keywords within a piece of content and we try to answer a few questions or speak about the particular keywords/subjects we are trying to rank for.

Things to keep in mind when writing organic landing page copy:

  • Word count will always vary.
  • The copy must be 100% unique.
    • Don’t find & replace keywords.
  • Link to products, services, or category/collections pages.
  • Add lists, tables, and images.
  • The page can look however you like, but the content must be present.

Examples of Good Organic Landing Pages

To Sum It All Up

Organic landing pages are a way to target new keywords that your website does not already target. Consider these pages to be entrances to your website, not top-level pages or pages existing site users will necessarily find.

You will find, that organic landing pages will rank much quicker and higher for the keywords you’d like to rank for when following these best practices.

Do you have a question that wasn’t answered above? Or would you like to speak to our SEO team? Contact us by filling out a free consultation form!

Ricky Weiss
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