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Why You Should Be Paying for Brand Search

There is no shortage of ways to drive traffic to your website, with paid advertising at or somewhere near the top of the list for many businesses. While there are many benefits of pay per click (PPC) advertising—including the potential for immediate traffic—there are...

Are TikTok or Pinterest Ads Worth it in 2021?

As the digital advertising space evolves, it’s important to think outside the realm of Facebook and Instagram and consider new opportunities to promote brand awareness and drive sales. With over a billion monthly active users combined across the two platforms, it’s...

How to Target Facebook Ads to Fans of a Competitors Page

Raise your return on investment with Facebook Ads by targeting your audiences wisely. You probably have considered targeting your competitors’ fan base, as they would more likely be interested in your products and/or services as well. Although you cannot target your...

How to Analyze a Competitors Google Ads

The Google SERP continues to grow with competition year over year and the rise of a digital focus marketing strategy is crucial.  Imagine you are looking to grow your online tax services and you would like to find people interested.  You start bidding in keywords...

A Guide To Facebook Ad Formats

Facebook ads are an important part of growing your business. You don’t have to be a Facebook expert to begin telling your story through various ad formats. Facebook’s versatile guided setup for ads makes it simple for you to create a combination of elements, from...

Google Ads Campaign Structure Best Practices

Setting up a new search campaign in Google Ads should be easy enough, right? Sometimes, it is. Other times, however, it can be a bit more nuanced. Depending on the goal of the campaign, the nature of the business, and many other factors, your campaign structure can...