Socium Media Shortlisted for 3x US Search Awards 
Dave Panfili Blog Posts
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Recent Posts
- The Agency Vetting Scorecard: 7 Questions to Separate Strategic Partners from Media Operators
- The Incrementality Advantage: Why Top Brands Are Rethinking Media Measurement
- CTV Advertising: Performance-Driven Tactics That Actually Work
- The 4 Reporting Mistakes That Are Costing Your Team Trust (and Budget)
Jun 04, 2025 Blog
2025 SEO Strategy: How to Optimize for AI Search LLMs
Since Google introduced artificial intelligence (AI) answers to searches, ranking in AI overviews has become critical for brands. Learn how with our guide.
Aug 26, 2024 Blog
Is Shopify Checkout Extensibility Breaking Your Paid Conversion Tracking?
If you’ve noticed issues with your conversion tracking lately, you’re not alone. Recent changes to Shopify Plus’s checkout setup have introduced some issues for Paid Search and Paid Social professionals.
