Emily Frenkel Blog Posts

Raise your return on investment with Facebook Ads by targeting your audiences wisely. You probably have considered targeting your competitors’ fan base, as they would more likely be interested in your products and/or services as well. Although you cannot target your competitor’s pages directly on Facebook, you can reach people that are interested in a […]

Keyword builds are critical in creating any campaign. When paying for keywords, you want to ensure every penny counts and goes towards users who will benefit from your product or service. In order to do this effectively, you must make sure you are including negative keywords in your campaigns to increase the relevancy of search […]