Socium Media Shortlisted for 3x US Search Awards
Emily Frenkel Blog Posts
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Jan 07, 2021 Paid Social
How to Target Facebook Ads to Fans of a Competitors Page
Raise your return on investment with Facebook Ads by targeting your audiences wisely. You probably have considered targeting your competitors’ fan base, as they would more likely be interested in your products and/or services as well. Although you cannot target your competitor’s pages directly on Facebook, you can reach people that are interested in a […]
Jul 31, 2020 Paid Search
The Differences in Negative Keyword Match Types
Keyword builds are critical in creating any campaign. When paying for keywords, you want to ensure every penny counts and goes towards users who will benefit from your product or service. In order to do this effectively, you must make sure you are including negative keywords in your campaigns to increase the relevancy of search […]