Evan Matus Blog Posts

Jan 22, 2025 Paid Social

What is Fact-Checking and Why is Meta Removing It?

by Evan Matus

Fact-checking is vital in maintaining the integrity of information shared across media and online platforms. It is a process that involves verifying facts, statistics, and statements against credible sources to ensure accuracy and prevent the spread of misinformation. This approach has been crucial in combating the proliferation of false or misleading content. However, in January […]

What is Q5
Dec 02, 2024 Blog

Why Social Advertising During Q5 is a Must for Your Brand

by Evan Matus

While most marketers focus heavily on Black Friday and Cyber Monday, many overlook the incredible opportunity that Q5 advertising presents. This period can generate more sales at a lower CPA, offering a strategic way to close the year strong. In this post, we’ll cover: What Is Q5? Q5 refers to the week between Christmas and […]

Eberjey BFCM
Oct 21, 2024 Paid Search

Socium Media & Eberjey: Strategic Success During Black Friday/Cyber Monday

by Evan Matus

For the 2023 Black Friday and Cyber Monday (BFCM) shopping season, Socium Media collaborated with Eberjey, a luxury pajama and lingerie brand, to achieve standout results. The focus was clear: strategically capture high-intent shoppers while introducing Eberjey to new audiences—all amidst intense competition. Our approach was rooted in strategic restructuring and thoughtful segmentation, helping us […]

Oct 21, 2024 Digital Marketing Paid Search

Black Friday & Cyber Monday Digital Marketing Strategies: Maximizing Your BFCM Sales

by Evan Matus

As the holiday season approaches, Black Friday and Cyber Monday—or BFCM—are the most significant shopping events of the year for eCommerce businesses and retailers alike. BFCM typically marks the start of the holiday shopping season and presents a huge opportunity for businesses to maximize online sales. Retailers must employ the right digital marketing strategies to […]