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Evan Matus Blog Posts - Page 5
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Recent Posts
- The Agency Vetting Scorecard: 7 Questions to Separate Strategic Partners from Media Operators
- The Incrementality Advantage: Why Top Brands Are Rethinking Media Measurement
- CTV Advertising: Performance-Driven Tactics That Actually Work
- The 4 Reporting Mistakes That Are Costing Your Team Trust (and Budget)
Jun 03, 2024 Reporting
The Importance of Attribution Modeling + 4 Multitouch Ad Attribution Tools We Recommend
Ad attribution helps you understand which marketing channels and touchpoints contribute to conversions and sales, enabling you to optimize your marketing efforts and drive better results.
May 30, 2024 Paid Search
Understanding Google Ads: What are the Different Ad Types and Strategies
Google Ads is a powerful digital advertising platform that helps businesses reach potential customers across various Google services and websites. Learn the various ad types and strategies to leverage their strengths.
May 30, 2024 Shopping & Feeds
Maximizing Ecommerce Success with Google Shopping Campaigns
Google Shopping campaigns are a type of Google ad that utilizes product listings to advertise online. These campaigns make it easier for potential customers to discover and purchase your products.
May 30, 2024 Digital Marketing
What Is A Performance Marketing Agency and How It Can Benefit Your Brand
A performance marketing agency helps brands optimize their online marketing efforts. Unlike traditional marketing, performance marketing is driven by tangible, measurable results.
