Jess Rothberg Blog Posts

Optimizing your Google or Bing ads account? One of the many ways to improve the performance of your campaigns and costs in your account is to look into improving your clickthrough rates. Expected CTR is a component of quality score and a higher CTR will lower keyword CPCs. In this post, we’ll walk through the […]

Paid Search, also known as PPC Advertising or SEM, is an effective intent-based digital marketing tactic. The vertical has many different acronyms, which can sometimes be overwhelming when you are new to the field. To help you understand the basics of Paid Search, we answered a few common questions below. What does SEM mean? Search […]