Socium Media Shortlisted for 2x US Search Awards 
Owen Loft Blog Posts
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Dec 04, 2020 Paid Search
What is Quality Score for Google Ads?
Today I’ll be explaining what Quality Score is and why it’s important. In the not too distant past, a PPC manager was responsible for optimizing many levers in order to maximize results. These included manually adjusting bids for devices, locations, household income, demographics, time of day, day of the week, keywords, etc. In the current […]
Nov 18, 2020 Paid Search
Four Digital Marketing Strategies to Prepare for a Wild Holiday Season
30-Second Summary: Ecommerce has become an increasingly important element of any business, but it is more important than ever going into the 2020 holiday season. With the plethora of brands vying for ad space online, companies must make the most of their marketing budgets by adjusting their digital strategies. Socium Media CEO Owen Loft offers […]
