Sam Sherman Blog Posts

How often should you refresh paid social creative assets? Discover the signs of creative fatigue before they impact your paid social marketing campaigns.

Paid social metrics constantly fluctuate. If your clickthrough rate (CTR) is falling, you need to figure out why–and usually fast. Find solutions in our guide.

Paid social metrics constantly fluctuate. If your clickthrough rate (CTR) is falling, you need to figure out why–and usually fast. Find solutions in our guide.

One innovation for performance marketers to watch is Meta Andromeda ads, a proprietary ML system used to fine-tune ad recommendations.