Socium Media Shortlisted for 2x US Search Awards 
Sam Sherman Blog Posts - Page 2
Categories
Aug 11, 2025 Blog Paid Search Paid Social Performance Creative
Gen Z Is Shopping In-Store Again. Here’s How Brands Should Respond
Learn why Gen Z shopping behavior is shifting. Discover effective marketing strategies that will help your brand gain a competitive edge in the marketplace.
Aug 06, 2025 Blog Digital Marketing
How to Find and Use Competitive Benchmarks That Actually Inform Strategy
Identifying which enterprise marketing metrics matter the most is a challenge. Learn how to turn competitor data into better performance & smarter budgets.
Aug 04, 2025 Blog Digital Marketing
From 2020 to 2025: How Enterprise Marketing Priorities Have Evolved
Marketing moves fast. If you’re managing major ad budgets, industry changes can present both risks & opportunities. See how marketing strategies are changing.
Jul 28, 2025 Blog Paid Search
6 Google Ads Audit Questions Every Head of Growth Should Ask
Don’t leave revenue on the table due to inefficient Google Ad campaigns, poor tracking, or misallocated budgets. Here are 6 questions to ask during an audit.
