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Sam Sherman Blog Posts - Page 2

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Should You Hire an Agency or Build an In-House Team?
Jul 07, 2025 Blog Digital Marketing

Should You Hire an Agency or Build In-House? A Strategic Guide for Growth-Stage Brands

by Sam Sherman

This strategic guide is for growth-stage brands. Learn how to evaluate your key priorities & find the best marketing solution for your needs.
Agency vetting scorecard.
Jul 03, 2025 Blog Digital Marketing

The Agency Vetting Scorecard: 7 Questions to Separate Strategic Partners from Media Operators

by Sam Sherman

This guide from Socium Media provides marketing leaders with a tactical scorecard to identify strategic partners who will make a meaningful difference.
Marketing Incrementality Advantage.
Jun 30, 2025 Blog Digital Marketing

The Incrementality Advantage: Why Top Brands Are Rethinking Media Measurement

by Sam Sherman

Traditionally, brands relied on basic media measurement metrics, such as ROAS. Discover how today’s top brands are marketing with incrementality testing.
CTV Advertising Tactics That Actually Work.
Jun 27, 2025 Blog Connected TV

CTV Advertising: Performance-Driven Tactics That Actually Work

by Sam Sherman

Tap into the power of CTV performance marketing. Learn about the best practices for CTV performance marketing and how to shift from linear TV to CTV spending.