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Unified Campaign Testing With Paid Search and Paid Social Teams.
Jul 23, 2025 Blog Paid Search Paid Social

How to Align Your Paid Search and Paid Social Teams for Smarter Testing and Faster Wins

by Sam Sherman

It’s common for paid search and paid social teams to operate in isolation. Learn why cross-channel alignment is critical for growing your accounts.
Signs It Is Time To Switch Marketing Agencies.
Jul 21, 2025 Blog Digital Marketing

Signs It’s Time to Switch Marketing Agencies

by Sam Sherman

Evaluating potential agency partners can be daunting. But if you see indications that your agency isn’t delivering results, it may be time to make a change.
Build Media Plan That Thrives in Economic Uncertainty.
Jul 16, 2025 Blog Digital Marketing

How to Build a Media Plan That Thrives in Economic Uncertainty

by Sam Sherman

Media planning in economic uncertainty must prioritize flexibility, clear attribution & dynamic budget allocation. Learn how to adapt your media strategies.
Should You Hire an Agency or Build an In-House Team?
Jul 07, 2025 Blog Digital Marketing

Should You Hire an Agency or Build In-House? A Strategic Guide for Growth-Stage Brands

by Sam Sherman

This strategic guide is for growth-stage brands. Learn how to evaluate your key priorities & find the best marketing solution for your needs.