Socium Media Shortlisted for 3x US Search Awards 
Sam Sherman Blog Posts - Page 3
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Jun 11, 2025 Blog Paid Social
How Often Should You Refresh Paid Social Creative?
How often should you refresh paid social creative assets? Discover the signs of creative fatigue before they impact your paid social marketing campaigns.
Jun 09, 2025 Blog
7 Traits of a Great Performance Marketing Agency (and How to Spot Them)
Paid social metrics constantly fluctuate. If your clickthrough rate (CTR) is falling, you need to figure out why–and usually fast. Find solutions in our guide.
Jun 05, 2025 Blog
Why Your Paid Social CTR Is Dropping (and What to Do About It)
Paid social metrics constantly fluctuate. If your clickthrough rate (CTR) is falling, you need to figure out why–and usually fast. Find solutions in our guide.
Jun 02, 2025 Blog
How Meta Andromeda Ads are Reshaping Ad Targeting
One innovation for performance marketers to watch is Meta Andromeda ads, a proprietary ML system used to fine-tune ad recommendations.
