Connected TV

Connected TV (CTV) ads are becoming a favored strategy to reach a broad and engaged audience. To fully leverage their potential, it’s important to run CTV ad tests to maximize your campaign performance.

Connected TV (CTV) and Over-The-Top (OTT) ads have emerged as powerful options in the advertising space. Recognizing their differences will help you leverage each for maximum impact.

With extensive libraries of video content to choose from and considerable savings, more people are turning to streaming platforms to watch shows and movies. As a result, CTV ads are on the rise.