Socium Media Shortlisted for 2x US Search Awards 
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Jun 09, 2025 Blog Digital Marketing
7 Traits of a Great Performance Marketing Agency (and How to Spot Them)
Paid social metrics constantly fluctuate. If your clickthrough rate (CTR) is falling, you need to figure out why–and usually fast. Find solutions in our guide.
Apr 14, 2025 Digital Marketing Paid Search Paid Social
How New Tariffs Could Impact Digital Advertising (April 2025)
Tariffs have long been used as a tool to protect domestic industries, but with sweeping changes set to take effect in 2025, eCommerce businesses—especially those relying on international suppliers—are about to face a new reality. These changes could ripple through everything from supply chains to advertising budgets. Here’s what you need to know. First, What […]
Oct 21, 2024 Digital Marketing Paid Search
Black Friday & Cyber Monday Digital Marketing Strategies: Maximizing Your BFCM Sales
As the holiday season approaches, Black Friday and Cyber Monday—or BFCM—are the most significant shopping events of the year for eCommerce businesses and retailers alike. BFCM typically marks the start of the holiday shopping season and presents a huge opportunity for businesses to maximize online sales. Retailers must employ the right digital marketing strategies to […]
Sep 01, 2024 Content Marketing Digital Marketing Paid Search Paid Social Performance Creative SEO
6 Digital Marketing Audits to Perform Before Q4
These 6 digital marketing audits should be at the top of your to-do list as Q4 approaches. Ensure your digital strategy is ready for the busiest shopping holidays of the year!
