Socium Media Shortlisted for 2x US Search Awards 
Paid Social - Page 2
Categories
Jun 11, 2025 Blog Paid Social
How Often Should You Refresh Paid Social Creative?
How often should you refresh paid social creative assets? Discover the signs of creative fatigue before they impact your paid social marketing campaigns.
Jun 05, 2025 Blog Paid Social
Why Your Paid Social CTR Is Dropping (and What to Do About It)
Paid social metrics constantly fluctuate. If your clickthrough rate (CTR) is falling, you need to figure out why–and usually fast. Find solutions in our guide.
Jun 02, 2025 Blog Paid Social
How Meta Andromeda Ads are Reshaping Ad Targeting
One innovation for performance marketers to watch is Meta Andromeda ads, a proprietary ML system used to fine-tune ad recommendations.
Apr 14, 2025 Digital Marketing Paid Search Paid Social
How New Tariffs Could Impact Digital Advertising (April 2025)
Tariffs have long been used as a tool to protect domestic industries, but with sweeping changes set to take effect in 2025, eCommerce businesses—especially those relying on international suppliers—are about to face a new reality. These changes could ripple through everything from supply chains to advertising budgets. Here’s what you need to know. First, What […]
