by Owen Loft | Dec 4, 2020 | SEM
Today I’ll be explaining what Quality Score is and why it’s important. In the not too distant past, a PPC manager was responsible for optimizing many levers in order to maximize results. These included manually adjusting bids for devices, locations, household...
by Sam Sherman | Dec 2, 2020 | Industry Updates, SEM
2020 Holiday was an unprecedented time. Due to softer in-store sales throughout the year because of COVID, we expected companies to have really big discounts and deep pockets for the online holiday season. Shoppers were not disappointed! Below are a few findings and a...
by Owen Loft | Nov 18, 2020 | Digital Marketing, SEM
30-Second Summary: Ecommerce has become an increasingly important element of any business, but it is more important than ever going into the 2020 holiday season. With the plethora of brands vying for ad space online, companies must make the most of their marketing...
by Paid Social Team | Oct 16, 2020 | SEM
When it comes to proving ad performance on Facebook, there are many details that will “make or break” your creative testing. One of the most important metrics is your click-through rate (CTR). What Does CTR Mean? In simple terms – It’s the percentage of people...
by Ricky Weiss | Sep 4, 2020 | SEM
When running Google Ads, it’s necessary to track many different PPC metrics, one of which being Quality Score. This is important because the Quality Score determines the cost and performance of a paid ad. In addition to metrics like clicks, CTR, or ROAS, Quality...
by Ricky Weiss | Aug 26, 2020 | Resources, SEM, SEO
Linking Google Ads to Google Search Console allows digital marketers a look into how their ads and organic search listings perform, both alone and together. By linking Google Ads to Search Console, you can see how often a page is showing organically or which search...
