What is Quality Score for Google Ads?
Today I’ll be explaining what Quality Score is and why it’s important. In the not too distant past, a PPC manager was responsible for optimizing many levers in order to maximize results. These included manually adjusting bids for devices, locations, household...Paid Media Recap and Findings for 2020 Holidays
2020 Holiday was an unprecedented time. Due to softer in-store sales throughout the year because of COVID, we expected companies to have really big discounts and deep pockets for the online holiday season. Shoppers were not disappointed! Below are a few findings and a...Four Digital Marketing Strategies to Prepare for a Wild Holiday Season
30-Second Summary: Ecommerce has become an increasingly important element of any business, but it is more important than ever going into the 2020 holiday season. With the plethora of brands vying for ad space online, companies must make the most of their marketing...Facebook Ads CTR: 5 Tips for Immediate Results
When it comes to proving ad performance on Facebook, there are many details that will “make or break” your creative testing. One of the most important metrics is your click-through rate (CTR). What Does CTR Mean? In simple terms – It’s the percentage of people...What is Quality Score?
When running Google Ads, it’s necessary to track many different PPC metrics, one of which being Quality Score. This is important because the Quality Score determines the cost and performance of a paid ad. In addition to metrics like clicks, CTR, or ROAS, Quality...
