2020 US Search Award Winner
2020 US Search Award Winner – Best Use of Search – B2C (PPC)

What is Quality Score for Google Ads?

Today I’ll be explaining what Quality Score is and why it’s important.  In the not too distant past, a PPC manager was responsible for optimizing many levers in order to maximize results.  These included manually adjusting bids for devices, locations, household...

Facebook Ads CTR: 5 Tips for Immediate Results

When it comes to proving ad performance on Facebook, there are many details that will “make or break” your creative testing. One of the most important metrics is your click-through rate (CTR). What Does CTR Mean? In simple terms – It’s the percentage of people...

What is Quality Score?

When running Google Ads, it’s necessary to track many different PPC metrics, one of which being Quality Score. This is important because the Quality Score determines the cost and performance of a paid ad. In addition to metrics like clicks, CTR, or ROAS, Quality...