How to Add Google Analytics, Google Ads Conversion Tracking & the Facebook Pixel to Squarespace
While adding tracking codes to your Squarespace may seem a bit of an overwhelming task if you are new to Squarespace or adding tracking codes to websites, Squarespace makes the process very straightforward. While Google Analytics and the Facebook Pixel are super easy...What is Return on Ad Spend?
Return on ad spend or ROAS is one of the most important metrics we track when running our paid media campaigns for clients. Return on ad spend is a metric that measures the revenue your business earns for every dollar spent on paid advertising. Knowing your ROAS for a...How to Link Google Ads to Google Analytics
To gain a better understanding of the Paid traffic we produce from your Google Ads Campaigns, we always recommend that our clients link their Google Ads account to their Google Analytics account. Doing so allows us to enhance our view and further analyze the inbound...Top 5 Alternatives to Google Ads
Google Ads has become an absolute behemoth when it comes to digital advertising and paid search. With Google being the number one search engine and receiving billions of searches a day, Google is the clear leader and first choice when it comes to advertising online....The Differences in Negative Keyword Match Types
Keyword builds are critical in creating any campaign. When paying for keywords, you want to ensure every penny counts and goes towards users who will benefit from your product or service. In order to do this effectively, you must make sure you are including negative...
