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Traditionally, brands relied on basic media measurement metrics, such as ROAS. Discover how today’s top brands are marketing with incrementality testing.

Tap into the power of CTV performance marketing. Learn about the best practices for CTV performance marketing and how to shift from linear TV to CTV spending.

Even if performance is strong, mistakes in marketing reports can cause clients to lose faith in your work. Here are common mistakes your team should avoid.

Discover the key differences between performance creative and brand creative. Learn how you can blend both approaches for maximum paid media impact.

The right digital marketing RFP response evaluation can match you with a beneficial strategic partner for your brand & prevent expensive mistakes.

Learn how the SEO team at Socium Media is helping our clients stay ahead of the AI curve.

How often should you refresh paid social creative assets? Discover the signs of creative fatigue before they impact your paid social marketing campaigns.

Paid social metrics constantly fluctuate. If your clickthrough rate (CTR) is falling, you need to figure out why–and usually fast. Find solutions in our guide.

Paid social metrics constantly fluctuate. If your clickthrough rate (CTR) is falling, you need to figure out why–and usually fast. Find solutions in our guide.

Since Google introduced artificial intelligence (AI) answers to searches, ranking in AI overviews has become critical for brands. Learn how with our guide.

One innovation for performance marketers to watch is Meta Andromeda ads, a proprietary ML system used to fine-tune ad recommendations.

Tariffs have long been used as a tool to protect domestic industries, but with sweeping changes set to take effect in 2025, eCommerce businesses—especially those relying on international suppliers—are about to face a new reality. These changes could ripple through everything from supply chains to advertising budgets. Here’s what you need to know. First, What […]