Our Blog

YouTube is the biggest video platform in the world, but often receives less than 10% of paid budgets. Learn what happens when brands start using it correctly.

Digital marketing agencies are plentiful. But Socium Media stands out as a performance marketing agency for growing e-commerce & DTC brands across industries.

Driving paid traffic to your Amazon storefront can have wide-reaching business and operational implications. Take a closer look at the Amazon vs a DTC strategy.

Advanced brands know how to harness raw data & formulate an enterprise marketing strategy that converts. Learn four key areas where advanced brands stand out.

Learn why Gen Z shopping behavior is shifting. Discover effective marketing strategies that will help your brand gain a competitive edge in the marketplace.

Identifying which enterprise marketing metrics matter the most is a challenge. Learn how to turn competitor data into better performance & smarter budgets.

Marketing moves fast. If you’re managing major ad budgets, industry changes can present both risks & opportunities. See how marketing strategies are changing.

Don’t leave revenue on the table due to inefficient Google Ad campaigns, poor tracking, or misallocated budgets. Here are 6 questions to ask during an audit.

It’s common for paid search and paid social teams to operate in isolation. Learn why cross-channel alignment is critical for growing your accounts.

Evaluating potential agency partners can be daunting. But if you see indications that your agency isn’t delivering results, it may be time to make a change.

Media planning in economic uncertainty must prioritize flexibility, clear attribution & dynamic budget allocation. Learn how to adapt your media strategies.

Learn more about IndexNow – an SEO protocol that enables sites to instantly notify search engines whenever content is added, updated, or deleted.