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How to Maintain a Website’s SEO

When it comes to your website’s search engine optimization or SEO, you might be wondering what an SEO engagement entails. Is SEO a one-time project? Do you need to commit to SEO on a monthly basis? Can you just turn on the Organic? Is it optimized forever? What do you...

What are 404 Errors and How Do I Fix Them?

Have you ever browsed a website and come across a page that was not found? Perhaps you clicked a link and ended up on a page with no info, it might have said 404, or perhaps they had a funny splash that said something along the lines of, “Oops, the page you requested...

SEO Best Practices: Website Migration

Many businesses will come to a point where their existing website or site infrastructure can no longer support the business in the way it once could. No longer are HTML splash pages appropriate, slow websites lose traffic, and a poor eCommerce store can kill your...

Local SEO Best Practices

Local SEO is the act of attracting local customers to your physical store locations or your local business. For example, if a customer were to search “digital marketing in NYC” ideally, we would like Socium Media to show up in the SERP and Google Maps.   Let’s discuss...

Collection Pages: Best Practices for SEO

Category or Collections pages are one of the most important pages to optimize for SEO on an eCommerce website. If you think of the website as a pyramid or hierarchy, the homepage is the top of the pyramid, the category or collections pages sit just under the homepage,...

What is Duplicate Content? And How It Affects SEO

When running a site audit, you may come across an error for duplicate content. Let’s discuss what this means, how it can affect your website, and how you can fix your duplicate content errors. What is Duplicate Content? Duplicate content refers to a page on a website...

Are TikTok or Pinterest Ads Worth it in 2021?

As the digital advertising space evolves, it’s important to think outside the realm of Facebook and Instagram and consider new opportunities to promote brand awareness and drive sales. With over a billion monthly active users combined across the two platforms, it’s...

Why Isn’t My Business Showing Up on Google?

Google my Business profiles show up on the right-hand side of the search engine results page why you Google a business’s name. Often times a picture of the business, buttons to go to the website or get directions, the phone number and store hours are displayed here,...

How to Target Facebook Ads to Fans of a Competitors Page

Raise your return on investment with Facebook Ads by targeting your audiences wisely. You probably have considered targeting your competitors’ fan base, as they would more likely be interested in your products and/or services as well. Although you cannot target your...

How to Analyze a Competitors Google Ads

The Google SERP continues to grow with competition year over year and the rise of a digital focus marketing strategy is crucial.  Imagine you are looking to grow your online tax services and you would like to find people interested.  You start bidding in keywords...

A Guide To Facebook Ad Formats

Facebook ads are an important part of growing your business. You don’t have to be a Facebook expert to begin telling your story through various ad formats. Facebook’s versatile guided setup for ads makes it simple for you to create a combination of elements, from...

Google Ads Campaign Structure Best Practices

Setting up a new search campaign in Google Ads should be easy enough, right? Sometimes, it is. Other times, however, it can be a bit more nuanced. Depending on the goal of the campaign, the nature of the business, and many other factors, your campaign structure can...