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How to Optimize a Shopify Website for SEO

With nearly 20% of the market share, Shopify has become one of the most popular eCommerce solutions, second to WordPress’s WooCommerce. From Shopify’s ability to integrate with apps to its organized dashboard, Shopify has become a turn-key solution for both large and...

Facebook Ad Copy Optimization: Long Tail vs Short Tail Ad Copy

Online shopping is here to stay. With more and more companies looking to eCommerce, there is more focus on successful social media marketing strategies now, than ever. Despite Facebook being constantly mentioned as a platform that is bleeding users, it is still the...

How to Edit Meta Tags on WordPress Using Yoast

So, you have yourself a WordPress website and you’d like to increase the amount of organic traffic you are getting. Does that sound about right? WordPress is a great CMS used by millions of websites and businesses around the world. And, the benefits of WordPress are...

Utilizing Smart Bidding When Limited by Budget

When managing a Google Ads account, it is very likely that you will run into campaigns that are “Limited by Budget”. But what if you do not have enough budget to increase the campaign’s budget to the amount Google is recommending? Rather than increasing the campaign...

How to Improve SEO on Squarespace

Since its launch in 2003, Squarespace has quickly become one of the most popular website builders on the internet. From the ease of use to low-cost and great functionality, many businesses are seeing the benefits of using an option like Squarespace. And in terms of...

What is a Good Click-Through Rate (CTR)?

Optimizing your Google or Bing ads account? One of the many ways to improve the performance of your campaigns and costs in your account is to look into improving your clickthrough rates. Expected CTR is a component of quality score and a higher CTR will lower keyword...

A New Layer for Company Culture

What a time!! Through all of the events happening in the world, one thing will already remain true: Our employees are the most important asset to our company. When we moved into our new office on Broadway and Canal St. in December 2019, a few new rituals quickly...

Story Specific Creative for Facebook & Instagram

With the rise of quick social content, Snapchat took to the full screen of your mobile device to create an immersive and personal experience for sharing called stories.  Facebook, who owns Instagram, then started its own variation of this immersion with a similar...

The Benefits of Working with a Local SEO Agency

Local SEO is the practice of increasing the visibility of your brick-and-motor or office locations within the search engines. Local SEO is a very critical strategy to drive new customers to your locations. Think of the Google Maps listing when you search for “Car Wash...

PPC Basics: Answers to Common PPC Questions

Paid Search, also known as PPC Advertising or SEM, is an effective intent-based digital marketing tactic. The vertical has many different acronyms, which can sometimes be overwhelming when you are new to the field. To help you understand the basics of Paid Search, we...

SEO Basics: Answers to Common SEO Questions

Search engines have become a natural way for people to find answers to questions, products to buy, directions to a destination or images, videos, and news. They are now a staple in our society and businesses are using them to advertise to customers or try to rank...

How to Create a New Conversion in Google Ads

1. Sign in to Google Ads.2. In the upper right corner, click the tools icon, and under "Measurement," click Conversions. 3. Click the +CONVERSIONS button. 4. Click Website. 5. Next to “Conversion name,” enter a name for the conversion you would like to track. Popular...