2020 US Search Award Winner
2020 US Search Award Winner – Best Use of Search – B2C (PPC)

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A Guide To Facebook Ad Formats

Facebook ads are an important part of growing your business. You don’t have to be a Facebook expert to begin telling your story through various ad formats. Facebook’s versatile guided setup for ads makes it simple for you to create a combination of elements, from...

Google Ads Campaign Structure Best Practices

Setting up a new search campaign in Google Ads should be easy enough, right? Sometimes, it is. Other times, however, it can be a bit more nuanced. Depending on the goal of the campaign, the nature of the business, and many other factors, your campaign structure can...

Keyword Research for YouTube Videos

With YouTube exploding and everyone trying to start a channel to build their brand, it is essential to perform keyword research for your YouTube videos if you expect to drive organic views to your videos. Keyword research allows you to identify words to use within...

What are Google Shopping Ads?

Did you know Google shopping was once known as Froogle? The service was a free platform that displayed product data based on certain search terms. It was not until 2012 that it turned into a paid advertising model that retailers had to pay to be featured across Google...

What is Domain Authority and How Can I Increase It?

If you are interested in increasing the organic traffic to your website, knowing your Domain Authority, or Domain Rating, will be very helpful in identifying which keywords your website can realistically target. But what is domain authority or domain rating, and how...

What is Quality Score for Google Ads?

Today I’ll be explaining what Quality Score is and why it’s important.  In the not too distant past, a PPC manager was responsible for optimizing many levers in order to maximize results.  These included manually adjusting bids for devices, locations, household...

Paid Media Recap and Findings for 2020 Holidays

2020 Holiday was an unprecedented time. Due to softer in-store sales throughout the year because of COVID, we expected companies to have really big discounts and deep pockets for the online holiday season. Shoppers were not disappointed! Below are a few findings and a...

Four Digital Marketing Strategies to Prepare for a Wild Holiday Season

30-Second Summary: Ecommerce has become an increasingly important element of any business, but it is more important than ever going into the 2020 holiday season. With the plethora of brands vying for ad space online, companies must make the most of their marketing...

Dofollow Backlinks vs. Nofollow Backlinks

When a website links to another website, there are two ways the website can be linked. The first way being a dofollow link, and the second way being a nofollow link. Although both types of links achieve the same goal of linking from the origin site to the destination...

Best Practices: Organic Landing Pages

Once SEO tags have been optimized, we typically begin to start optimizing existing copy in addition to adding new copy and pages to the website. We call these new pages, Organic landing pages. Organic landing pages are a way to target a specific page towards specific...

Top 5 SEO Tools Within Raven Tools

RavenTools.com is an extremely useful SEO platform that allows users to build SEO reports, track keywords, track backlinks, and much more. Our SEO Team at Socium Media, raves about Raven Tools (see what I did there?) and we’d like to run through some of our favorite...

Facebook Ads CTR: 5 Tips for Immediate Results

When it comes to proving ad performance on Facebook, there are many details that will “make or break” your creative testing. One of the most important metrics is your click-through rate (CTR). What Does CTR Mean? In simple terms - It’s the percentage of people who...