2020 US Search Award Winner
2020 US Search Award Winner – Best Use of Search – B2C (PPC)

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Collection Pages: Best Practices for SEO

Category or Collections pages are one of the most important pages to optimize for SEO on an eCommerce website. If you think of the website as a pyramid or hierarchy, the homepage is the top of the pyramid, the category or collections pages sit just under the homepage,...

What is Duplicate Content? And How It Affects SEO

When running a site audit, you may come across an error for duplicate content. Let’s discuss what this means, how it can affect your website, and how you can fix your duplicate content errors. What is Duplicate Content? Duplicate content refers to a page on a website...

Are TikTok or Pinterest Ads Worth it in 2021?

As the digital advertising space evolves, it’s important to think outside the realm of Facebook and Instagram and consider new opportunities to promote brand awareness and drive sales. With over a billion monthly active users combined across the two platforms, it’s...

Why Isn’t My Business Showing Up on Google?

Google my Business profiles show up on the right-hand side of the search engine results page why you Google a business’s name. Often times a picture of the business, buttons to go to the website or get directions, the phone number and store hours are displayed here,...

How to Target Facebook Ads to Fans of a Competitors Page

Raise your return on investment with Facebook Ads by targeting your audiences wisely. You probably have considered targeting your competitors’ fan base, as they would more likely be interested in your products and/or services as well. Although you cannot target your...

How to Analyze a Competitors Google Ads

The Google SERP continues to grow with competition year over year and the rise of a digital focus marketing strategy is crucial.  Imagine you are looking to grow your online tax services and you would like to find people interested.  You start bidding in keywords...

A Guide To Facebook Ad Formats

Facebook ads are an important part of growing your business. You don’t have to be a Facebook expert to begin telling your story through various ad formats. Facebook’s versatile guided setup for ads makes it simple for you to create a combination of elements, from...

Google Ads Campaign Structure Best Practices

Setting up a new search campaign in Google Ads should be easy enough, right? Sometimes, it is. Other times, however, it can be a bit more nuanced. Depending on the goal of the campaign, the nature of the business, and many other factors, your campaign structure can...

Keyword Research for YouTube Videos

With YouTube exploding and everyone trying to start a channel to build their brand, it is essential to perform keyword research for your YouTube videos if you expect to drive organic views to your videos. Keyword research allows you to identify words to use within...

What are Google Shopping Ads?

Did you know Google shopping was once known as Froogle? The service was a free platform that displayed product data based on certain search terms. It was not until 2012 that it turned into a paid advertising model that retailers had to pay to be featured across Google...

What is Domain Authority and How Can I Increase It?

If you are interested in increasing the organic traffic to your website, knowing your Domain Authority, or Domain Rating, will be very helpful in identifying which keywords your website can realistically target. But what is domain authority or domain rating, and how...

What is Quality Score for Google Ads?

Today I’ll be explaining what Quality Score is and why it’s important.  In the not too distant past, a PPC manager was responsible for optimizing many levers in order to maximize results.  These included manually adjusting bids for devices, locations, household...