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Paid social metrics constantly fluctuate. If your clickthrough rate (CTR) is falling, you need to figure out why–and usually fast. Find solutions in our guide.

Paid social metrics constantly fluctuate. If your clickthrough rate (CTR) is falling, you need to figure out why–and usually fast. Find solutions in our guide.

Since Google introduced artificial intelligence (AI) answers to searches, ranking in AI overviews has become critical for brands. Learn how with our guide.

One innovation for performance marketers to watch is Meta Andromeda ads, a proprietary ML system used to fine-tune ad recommendations.

Tariffs have long been used as a tool to protect domestic industries, but with sweeping changes set to take effect in 2025, eCommerce businesses—especially those relying on international suppliers—are about to face a new reality. These changes could ripple through everything from supply chains to advertising budgets. Here’s what you need to know. First, What […]

Did you know that, according to TikTok, “62% of TikTok users say they follow links on TikTok to discover products on a brand’s websites, and TikTok is driving 1.8x more online conversions than other media channels.” If you aren’t running ads on TikTok, you are missing out on a seriously hot market. TikTok ads are […]

When creating copy for Google Ads, it can feel daunting to create compelling, clickable, and descriptive headlines with such a limited character capacity. Instead of spending hours coming up with ideas, you can use AI Prompts to create high-converting ads people can’t help but click.  Spending a little time informing AI who you are and […]

Google’s Performance Max (PMax) campaigns are nothing new, but they’ve become nearly unavoidable as Google continues to push advertisers toward them. The challenge? PMax can feel like a leap of faith—offering AI-driven automation across multiple channels but leaving advertisers with limited control over performance insights. Performance Max (PMax) campaigns are goal-oriented advertising campaigns within Google […]

What is a Performance Max Campaign? Also known as PMax campaigns, are a goal-based Google Ads campaign type that runs across Google’s full range of advertising channels- Search, Display, YouTube, Gmail, Discover, add Google Images, and Maps- using a single campaign. It leverages automation and machine learning dynamically to optimize ad placements, bids, and creatives […]

Fact-checking is vital in maintaining the integrity of information shared across media and online platforms. It is a process that involves verifying facts, statistics, and statements against credible sources to ensure accuracy and prevent the spread of misinformation. This approach has been crucial in combating the proliferation of false or misleading content. However, in January […]

When it comes to optimizing ad spend and maximizing conversions, a strategic approach can make all the difference. At Socium Media, we’ve found tremendous success by leveraging bid caps in Meta advertising campaigns, particularly for driving first-time purchases. One of our standout campaigns for a DTC eCommerce lifestyle brand is a perfect example of how […]

While most marketers focus heavily on Black Friday and Cyber Monday, many overlook the incredible opportunity that Q5 advertising presents. This period can generate more sales at a lower CPA, offering a strategic way to close the year strong. In this post, we’ll cover: What Is Q5? Q5 refers to the week between Christmas and […]