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As the holiday season approaches, Black Friday and Cyber Monday—or BFCM—are the most significant shopping events of the year for eCommerce businesses and retailers alike. BFCM typically marks the start of the holiday shopping season and presents a huge opportunity for businesses to maximize online sales. Retailers must employ the right digital marketing strategies to […]

Auditing your Facebook ads regularly helps you pinpoint what’s working, identify areas for improvement, and ensure your campaigns align with broader business goals.

Does your Q4 advertising strategy leverage scarcity marketing tactics? Learn how they can significantly boost sales and engagement for your business.

These 6 digital marketing audits should be at the top of your to-do list as Q4 approaches. Ensure your digital strategy is ready for the busiest shopping holidays of the year!

If you’ve noticed issues with your conversion tracking lately, you’re not alone. Recent changes to Shopify Plus’s checkout setup have introduced some issues for Paid Search and Paid Social professionals.

Political advertising spend is projected to be 31.2% higher than in 2020. This poses major challenges for Paid Social. Learn ways to pivot your strategy for success.

Using negative keywords in your Google Ads can enhance ad performance, increase conversion rates, and optimize your overall PPC strategy. Here are tips to implement negative keywords into your campaigns.

A/B testing is comparing two different versions of something to determine which performs better. Learn the benefits of A/B testing, which elements to test, and more.

TikTok ads are a great tool to help boost brand awareness and drive conversions. Learn the 6 popular ad formats and examples of each.

Learn what makes each member of our team special & unique in our Socium Spotlight series. In this post, read about our Shopping & Feeds Strategist, Karla Ruiz-Cravioto.

Lower-funnel marketing is a crucial phase in the customer journey, where potential buyers transition from interest to purchase. This stage focuses on converting potential customers into paying customers.

Google Ads is a powerful platform for driving targeted traffic and achieving business goals. However, the success of your Google Ads campaign hinges on the strategic use of keywords.