Google Ads

When creating copy for Google Ads, it can feel daunting to create compelling, clickable, and descriptive headlines with such a limited character capacity. Instead of spending hours coming up with ideas, you can use AI Prompts to create high-converting ads people can’t help but click.  Spending a little time informing AI who you are and […]

We’re diving into the important role that product descriptions play in driving the success of Google Shopping campaigns. At Socium, we’ve been working to enhance and create new descriptions using AI and now we’ll walk you through how to leverage GPT for Sheets to streamline this process and ultimately drive better results for your business. […]

As the holiday season approaches, Black Friday and Cyber Monday—or BFCM—are the most significant shopping events of the year for eCommerce businesses and retailers alike. BFCM typically marks the start of the holiday shopping season and presents a huge opportunity for businesses to maximize online sales. Retailers must employ the right digital marketing strategies to […]

To gain a better understanding of the Paid traffic we produce from your Google Ads Campaigns, we always recommend that our clients link their Google Ads account to their Google Analytics account. Doing so allows us to enhance our view and further analyze the inbound traffic from your Google ads. Let’s walk through the advantages […]