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What is Fact-Checking and Why is Meta Removing It?
Fact-checking is vital in maintaining the integrity of information shared across media and online platforms. It is a process that involves verifying facts, statistics, and statements against credible sources to ensure accuracy and prevent the spread of misinformation. This approach has been crucial in combating the proliferation of false or misleading content. However, in January […]
How Bid Caps on Meta Ads Can Lead to Lower CPAs In First-Time Purchasers
When it comes to optimizing ad spend and maximizing conversions, a strategic approach can make all the difference. At Socium Media, we’ve found tremendous success by leveraging bid caps in Meta advertising campaigns, particularly for driving first-time purchases. One of our standout campaigns for a DTC eCommerce lifestyle brand is a perfect example of how […]
Black Friday & Cyber Monday Digital Marketing Strategies: Maximizing Your BFCM Sales
As the holiday season approaches, Black Friday and Cyber Monday—or BFCM—are the most significant shopping events of the year for eCommerce businesses and retailers alike. BFCM typically marks the start of the holiday shopping season and presents a huge opportunity for businesses to maximize online sales. Retailers must employ the right digital marketing strategies to […]
Story Specific Creative for Facebook & Instagram
With the rise of quick social content, Snapchat took to the full screen of your mobile device to create an immersive and personal experience for sharing called stories. Facebook, who owns Instagram, then started its own variation of this immersion with a similar name. With over 500 million daily users, you can find stories across […]