Paid Social

Jan 22, 2025 Paid Social

What is Fact-Checking and Why is Meta Removing It?

by Evan Matus

Fact-checking is vital in maintaining the integrity of information shared across media and online platforms. It is a process that involves verifying facts, statistics, and statements against credible sources to ensure accuracy and prevent the spread of misinformation. This approach has been crucial in combating the proliferation of false or misleading content. However, in January […]

Bid Caps
Dec 17, 2024 Paid Social

How Bid Caps on Meta Ads Can Lead to Lower CPAs In First-Time Purchasers 

by Susie Hong

When it comes to optimizing ad spend and maximizing conversions, a strategic approach can make all the difference. At Socium Media, we’ve found tremendous success by leveraging bid caps in Meta advertising campaigns, particularly for driving first-time purchases. One of our standout campaigns for a DTC eCommerce lifestyle brand is a perfect example of how […]

Oct 21, 2024 Digital Marketing Paid Search

Black Friday & Cyber Monday Digital Marketing Strategies: Maximizing Your BFCM Sales

by Evan Matus

As the holiday season approaches, Black Friday and Cyber Monday—or BFCM—are the most significant shopping events of the year for eCommerce businesses and retailers alike. BFCM typically marks the start of the holiday shopping season and presents a huge opportunity for businesses to maximize online sales. Retailers must employ the right digital marketing strategies to […]

Socium Media
Jul 03, 2020 Paid Social

Story Specific Creative for Facebook & Instagram

by David Kim

With the rise of quick social content, Snapchat took to the full screen of your mobile device to create an immersive and personal experience for sharing called stories.  Facebook, who owns Instagram, then started its own variation of this immersion with a similar name.   With over 500 million daily users, you can find stories across […]