SEO

As the holiday season approaches, Black Friday and Cyber Monday—or BFCM—are the most significant shopping events of the year for eCommerce businesses and retailers alike. BFCM typically marks the start of the holiday shopping season and presents a huge opportunity for businesses to maximize online sales. Retailers must employ the right digital marketing strategies to […]

Local SEO, or local search engine optimization, helps increase the visibility of your brick-and-mortar or office locations within search engine result pages.

Search engines have become a natural way for people to find answers to questions, products to buy, directions to a destination or images, videos, and news. They are now a staple in our society and businesses are using them to advertise to customers or try to rank organically within the results. Websites that do not […]

When we begin to work with new clients, we always ask them to provide us with Google Tag Manager access so we can implement tracking codes and event tracking for conversions. Google Tag Manager is a way that we can bypass developers but still add tracking codes to the header of the page or select […]