Our Blog

What is Fact-Checking and Why is Meta Removing It?
Jan 22, 2025

What is Fact-Checking and Why is Meta Removing It?

Fact-checking is vital in maintaining the integrity of information shared across media and online platforms. It is a process that involves verifying facts, statistics, and statements against credible sources to ensure accuracy and prevent the spread of misinformation. This approach has been crucial in combating the proliferation of false or misleading content. However, in January […]

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How Bid Caps on Meta Ads Can Lead to Lower CPAs In First-Time Purchasers 
Dec 17, 2024

How Bid Caps on Meta Ads Can Lead to Lower CPAs In First-Time Purchasers 

When it comes to optimizing ad spend and maximizing conversions, a strategic approach can make all the difference. At Socium Media, we’ve found tremendous success by leveraging bid caps in Meta advertising campaigns, particularly for driving first-time purchases. One of our standout campaigns for a DTC eCommerce lifestyle brand is a perfect example of how […]

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Why Social Advertising During Q5 is a Must for Your Brand
Dec 02, 2024

Why Social Advertising During Q5 is a Must for Your Brand

While most marketers focus heavily on Black Friday and Cyber Monday, many overlook the incredible opportunity that Q5 advertising presents. This period can generate more sales at a lower CPA, offering a strategic way to close the year strong. In this post, we’ll cover: What Is Q5? Q5 refers to the week between Christmas and […]

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AI and Google Shopping Campaigns: Optimizing Product Descriptions in Google Shopping Feeds
Nov 11, 2024

AI and Google Shopping Campaigns: Optimizing Product Descriptions in Google Shopping Feeds

We’re diving into the important role that product descriptions play in driving the success of Google Shopping campaigns. At Socium, we’ve been working to enhance and create new descriptions using AI and now we’ll walk you through how to leverage GPT for Sheets to streamline this process and ultimately drive better results for your business. […]

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Socium Media & Eberjey: Strategic Success During Black Friday/Cyber Monday
Oct 21, 2024

Socium Media & Eberjey: Strategic Success During Black Friday/Cyber Monday

For the 2023 Black Friday and Cyber Monday (BFCM) shopping season, Socium Media collaborated with Eberjey, a luxury pajama and lingerie brand, to achieve standout results. The focus was clear: strategically capture high-intent shoppers while introducing Eberjey to new audiences—all amidst intense competition. Our approach was rooted in strategic restructuring and thoughtful segmentation, helping us […]

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Black Friday & Cyber Monday Digital Marketing Strategies: Maximizing Your BFCM Sales
Oct 21, 2024

Black Friday & Cyber Monday Digital Marketing Strategies: Maximizing Your BFCM Sales

As the holiday season approaches, Black Friday and Cyber Monday—or BFCM—are the most significant shopping events of the year for eCommerce businesses and retailers alike. BFCM typically marks the start of the holiday shopping season and presents a huge opportunity for businesses to maximize online sales. Retailers must employ the right digital marketing strategies to […]

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How To Conduct a Facebook Ads Audit: A Step-by-Step Guide
Sep 03, 2024

How To Conduct a Facebook Ads Audit: A Step-by-Step Guide

Auditing your Facebook ads regularly helps you pinpoint what’s working, identify areas for improvement, and ensure your campaigns align with broader business goals.

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Creating Urgency and Scarcity in Your Q4 Marketing Campaigns
Sep 02, 2024

Creating Urgency and Scarcity in Your Q4 Marketing Campaigns

Does your Q4 advertising strategy leverage scarcity marketing tactics? Learn how they can significantly boost sales and engagement for your business.

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6 Digital Marketing Audits to Perform Before Q4
Sep 01, 2024

6 Digital Marketing Audits to Perform Before Q4

These 6 digital marketing audits should be at the top of your to-do list as Q4 approaches. Ensure your digital strategy is ready for the busiest shopping holidays of the year!

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Is Shopify Checkout Extensibility Breaking Your Paid Conversion Tracking?
Aug 26, 2024

Is Shopify Checkout Extensibility Breaking Your Paid Conversion Tracking?

If you’ve noticed issues with your conversion tracking lately, you’re not alone. Recent changes to Shopify Plus’s checkout setup have introduced some issues for Paid Search and Paid Social professionals.

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Election Season Impacts on Digital Advertising
Aug 19, 2024

Election Season Impacts on Digital Advertising

Political advertising spend is projected to be 31.2% higher than in 2020. This poses major challenges for Paid Social. Learn ways to pivot your strategy for success.

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The Importance of Using Negative Keywords in Google Ads
Aug 12, 2024

The Importance of Using Negative Keywords in Google Ads

Using negative keywords in your Google Ads can enhance ad performance, increase conversion rates, and optimize your overall PPC strategy. Here are tips to implement negative keywords into your campaigns.

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