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- The Agency Vetting Scorecard: 7 Questions to Separate Strategic Partners from Media Operators
- The Incrementality Advantage: Why Top Brands Are Rethinking Media Measurement
- CTV Advertising: Performance-Driven Tactics That Actually Work
- The 4 Reporting Mistakes That Are Costing Your Team Trust (and Budget)
- Performance Creative vs. Brand Creative: What’s the Difference?

The Agency Vetting Scorecard: 7 Questions to Separate Strategic Partners from Media Operators
This guide from Socium Media provides marketing leaders with a tactical scorecard to identify strategic partners who will make a meaningful difference.

The Incrementality Advantage: Why Top Brands Are Rethinking Media Measurement
Traditionally, brands relied on basic media measurement metrics, such as ROAS. Discover how today’s top brands are marketing with incrementality testing.

CTV Advertising: Performance-Driven Tactics That Actually Work
Tap into the power of CTV performance marketing. Learn about the best practices for CTV performance marketing and how to shift from linear TV to CTV spending.

The 4 Reporting Mistakes That Are Costing Your Team Trust (and Budget)
Even if performance is strong, mistakes in marketing reports can cause clients to lose faith in your work. Here are common mistakes your team should avoid.

Performance Creative vs. Brand Creative: What’s the Difference?
Discover the key differences between performance creative and brand creative. Learn how you can blend both approaches for maximum paid media impact.

How to Evaluate a Digital Marketing RFP Response
The right digital marketing RFP response evaluation can match you with a beneficial strategic partner for your brand & prevent expensive mistakes.

How AI is Shaping the Future of SEO
Learn how the SEO team at Socium Media is helping our clients stay ahead of the AI curve.

How Often Should You Refresh Paid Social Creative?
How often should you refresh paid social creative assets? Discover the signs of creative fatigue before they impact your paid social marketing campaigns.

7 Traits of a Great Performance Marketing Agency (and How to Spot Them)
Paid social metrics constantly fluctuate. If your clickthrough rate (CTR) is falling, you need to figure out why–and usually fast. Find solutions in our guide.

Why Your Paid Social CTR Is Dropping (and What to Do About It)
Paid social metrics constantly fluctuate. If your clickthrough rate (CTR) is falling, you need to figure out why–and usually fast. Find solutions in our guide.

2025 SEO Strategy: How to Optimize for AI Search LLMs
Since Google introduced artificial intelligence (AI) answers to searches, ranking in AI overviews has become critical for brands. Learn how with our guide.

How Meta Andromeda Ads are Reshaping Ad Targeting
One innovation for performance marketers to watch is Meta Andromeda ads, a proprietary ML system used to fine-tune ad recommendations.