Matt Missert Blog Posts

There is no shortage of ways to drive traffic to your website, with paid advertising at or somewhere near the top of the list for many businesses. While there are many benefits of pay per click (PPC) advertising—including the potential for immediate traffic—there are two questions you must first answer: What is your PPC budget? […]

When it comes to proving ad performance on Facebook, there are many details that will “make or break” your creative testing. One of the most important metrics is your click-through rate (CTR). What Does CTR Mean? In simple terms – It’s the percentage of people who viewed your ad and end up clicking with the […]

Online shopping is here to stay. With more and more companies looking to eCommerce, there is more focus on successful social media marketing strategies now, than ever. Despite Facebook being constantly mentioned as a platform that is bleeding users, it is still the largest social media platform with over 1.73 billion daily active users in […]

When working with a Facebook or Instagram advertising agency, you will need to grant the agency access to your Facebook product catalog. The product catalog contains a description of each product, including I.D., name, category, availability, product URL, and image URL, along with other product attributes. This allows a paid social agency to run certain […]