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Socium Media
Jul 17, 2020 Paid Search

Utilizing Smart Bidding When Limited by Budget

by Matthew Smith

When managing a Google Ads account, it is very likely that you will run into campaigns that are “Limited by Budget”. But what if you do not have enough budget to increase the campaign’s budget to the amount Google is recommending? Rather than increasing the campaign budget (like Google Ads wants you to), there are […]

Socium Media
Jun 19, 2020 Paid Search

How to Create a New Conversion in Google Ads

by Matthew Smith

1. Sign in to Google Ads. 2. In the upper right corner, click the tools icon, and under “Measurement,” click Conversions. 3. Click the +CONVERSIONS button. 4. Click Website. 5. Next to “Conversion name,” enter a name for the conversion you would like to track. Popular names for conversions are Transactions, Sales or Leads. 6. […]

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