Socium Media Shortlisted for 3x US Search Awards 
Matthew Smith Blog Posts
Categories
Recent Posts
- How to Optimize Your Instagram Content for Google Search Results
- Should You Hire an Agency or Build In-House? A Strategic Guide for Growth-Stage Brands
- The Agency Vetting Scorecard: 7 Questions to Separate Strategic Partners from Media Operators
- The Incrementality Advantage: Why Top Brands Are Rethinking Media Measurement
Jul 17, 2020 Paid Search
Utilizing Smart Bidding When Limited by Budget
When managing a Google Ads account, it is very likely that you will run into campaigns that are “Limited by Budget”. But what if you do not have enough budget to increase the campaign’s budget to the amount Google is recommending? Rather than increasing the campaign budget (like Google Ads wants you to), there are […]
Jun 19, 2020 Paid Search
How to Create a New Conversion in Google Ads
1. Sign in to Google Ads. 2. In the upper right corner, click the tools icon, and under “Measurement,” click Conversions. 3. Click the +CONVERSIONS button. 4. Click Website. 5. Next to “Conversion name,” enter a name for the conversion you would like to track. Popular names for conversions are Transactions, Sales or Leads. 6. […]
