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Political symbols, dollar signs, and growth arrows illustration.

Aug 19, 2024 Paid Social

Election Season Impacts on Digital Advertising

Political advertising spend is projected to be 31.2% higher than in 2020. This poses major challenges for Paid Social. Learn ways to pivot your strategy for success.

Graduation caps with dollar signs and upward arrows.

Sep 15, 2023 Digital Marketing Paid Search Paid Social Shopping & Feeds

Online Sales and Student Loans: Tips to Navigate the Changing Consumer Landscape

Understand how student loan payments restarting impacts online sales. Discover how to adjust your marketing strategies to meet changes in online consumer behavior.

4 Takeaways From TikTok’s SXSW FYP Event

Apr 12, 2023 Paid Social

4 Takeaways From TikTok’s SXSW FYP Event

Our Director and Associate Director of Paid Social recently attended TikTok’s invite-only SXSW FYP Conference in Austin, TX. Here’s what they learned!

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--gf-label-space-y-secondary: var(--gf-label-space-y-md-secondary); --gf-ctrl-border-color: #686e77; --gf-ctrl-size: var(--gf-ctrl-size-md); --gf-ctrl-label-color-primary: #112337; --gf-ctrl-label-color-secondary: #112337; --gf-ctrl-choice-size: var(--gf-ctrl-choice-size-md); --gf-ctrl-checkbox-check-size: var(--gf-ctrl-checkbox-check-size-md); --gf-ctrl-radio-check-size: var(--gf-ctrl-radio-check-size-md); --gf-ctrl-btn-font-size: var(--gf-ctrl-btn-font-size-md); --gf-ctrl-btn-padding-x: var(--gf-ctrl-btn-padding-x-md); --gf-ctrl-btn-size: var(--gf-ctrl-btn-size-md); --gf-ctrl-btn-border-color-secondary: #686e77; --gf-ctrl-file-btn-bg-color-hover: #ebebeb; --gf-field-img-choice-size: var(--gf-field-img-choice-size-md); --gf-field-img-choice-card-space: var(--gf-field-img-choice-card-space-md); --gf-field-img-choice-check-ind-size: var(--gf-field-img-choice-check-ind-size-md); --gf-field-img-choice-check-ind-icon-size: var(--gf-field-img-choice-check-ind-icon-size-md); --gf-field-pg-steps-number-color: rgba(17, 35, 55, .8); } #gform_wrapper_18[data-form-index="0"].gform-theme, [data-parent-form="18_0"] { --gf-color-primary: #204ce5; --gf-color-primary-rgb: 32, 76, 229; --gf-color-primary-contrast: #fff; --gf-color-primary-contrast-rgb: 255, 255, 255; --gf-color-primary-darker: #001ab3; --gf-color-primary-lighter: #527eff; --gf-color-secondary: #fff; --gf-color-secondary-rgb: 255, 255, 255; --gf-color-secondary-contrast: #112337; --gf-color-secondary-contrast-rgb: 17, 35, 55; --gf-color-secondary-darker: #f5f5f5; --gf-color-secondary-lighter: #fff; --gf-color-out-ctrl-light: rgba(17, 35, 55, .1); --gf-color-out-ctrl-light-rgb: 17, 35, 55; --gf-color-out-ctrl-light-darker: rgba(104, 110, 119, .35); --gf-color-out-ctrl-light-lighter: #f5f5f5; --gf-color-out-ctrl-dark: #585e6a; --gf-color-out-ctrl-dark-rgb: 88, 94, 106; --gf-color-out-ctrl-dark-darker: #112337; --gf-color-out-ctrl-dark-lighter: rgba(17, 35, 55, .65); --gf-color-in-ctrl: #fff; --gf-color-in-ctrl-rgb: 255, 255, 255; --gf-color-in-ctrl-contrast: #112337; --gf-color-in-ctrl-contrast-rgb: 17, 35, 55; --gf-color-in-ctrl-darker: #f5f5f5; --gf-color-in-ctrl-lighter: #fff; --gf-color-in-ctrl-primary: #204ce5; --gf-color-in-ctrl-primary-rgb: 32, 76, 229; --gf-color-in-ctrl-primary-contrast: #fff; --gf-color-in-ctrl-primary-contrast-rgb: 255, 255, 255; --gf-color-in-ctrl-primary-darker: #001ab3; --gf-color-in-ctrl-primary-lighter: #527eff; --gf-color-in-ctrl-light: rgba(17, 35, 55, .1); --gf-color-in-ctrl-light-rgb: 17, 35, 55; --gf-color-in-ctrl-light-darker: rgba(104, 110, 119, .35); --gf-color-in-ctrl-light-lighter: #f5f5f5; --gf-color-in-ctrl-dark: #585e6a; --gf-color-in-ctrl-dark-rgb: 88, 94, 106; --gf-color-in-ctrl-dark-darker: #112337; --gf-color-in-ctrl-dark-lighter: rgba(17, 35, 55, .65); --gf-radius: 3px; --gf-font-size-secondary: 14px; --gf-font-size-tertiary: 13px; --gf-icon-ctrl-number: url("data:image/svg+xml,%3Csvg width=\'8\' height=\'14\' viewBox=\'0 0 8 14\' fill=\'none\' xmlns=\'http://www.w3.org/2000/svg\'%3E%3Cpath fill-rule=\'evenodd\' clip-rule=\'evenodd\' d=\'M4 0C4.26522 5.96046e-08 4.51957 0.105357 4.70711 0.292893L7.70711 3.29289C8.09763 3.68342 8.09763 4.31658 7.70711 4.70711C7.31658 5.09763 6.68342 5.09763 6.29289 4.70711L4 2.41421L1.70711 4.70711C1.31658 5.09763 0.683417 5.09763 0.292893 4.70711C-0.0976311 4.31658 -0.097631 3.68342 0.292893 3.29289L3.29289 0.292893C3.48043 0.105357 3.73478 0 4 0ZM0.292893 9.29289C0.683417 8.90237 1.31658 8.90237 1.70711 9.29289L4 11.5858L6.29289 9.29289C6.68342 8.90237 7.31658 8.90237 7.70711 9.29289C8.09763 9.68342 8.09763 10.3166 7.70711 10.7071L4.70711 13.7071C4.31658 14.0976 3.68342 14.0976 3.29289 13.7071L0.292893 10.7071C-0.0976311 10.3166 -0.0976311 9.68342 0.292893 9.29289Z\' fill=\'rgba(17, 35, 55, 0.65)\'/%3E%3C/svg%3E"); --gf-icon-ctrl-select: url("data:image/svg+xml,%3Csvg width=\'10\' height=\'6\' viewBox=\'0 0 10 6\' fill=\'none\' xmlns=\'http://www.w3.org/2000/svg\'%3E%3Cpath fill-rule=\'evenodd\' clip-rule=\'evenodd\' d=\'M0.292893 0.292893C0.683417 -0.097631 1.31658 -0.097631 1.70711 0.292893L5 3.58579L8.29289 0.292893C8.68342 -0.0976311 9.31658 -0.0976311 9.70711 0.292893C10.0976 0.683417 10.0976 1.31658 9.70711 1.70711L5.70711 5.70711C5.31658 6.09763 4.68342 6.09763 4.29289 5.70711L0.292893 1.70711C-0.0976311 1.31658 -0.0976311 0.683418 0.292893 0.292893Z\' fill=\'rgba(17, 35, 55, 0.65)\'/%3E%3C/svg%3E"); --gf-icon-ctrl-search: url("data:image/svg+xml,%3Csvg version=\'1.1\' xmlns=\'http://www.w3.org/2000/svg\' width=\'640\' height=\'640\'%3E%3Cpath d=\'M256 128c-70.692 0-128 57.308-128 128 0 70.691 57.308 128 128 128 70.691 0 128-57.309 128-128 0-70.692-57.309-128-128-128zM64 256c0-106.039 85.961-192 192-192s192 85.961 192 192c0 41.466-13.146 79.863-35.498 111.248l154.125 154.125c12.496 12.496 12.496 32.758 0 45.254s-32.758 12.496-45.254 0L367.248 412.502C335.862 434.854 297.467 448 256 448c-106.039 0-192-85.962-192-192z\' fill=\'rgba(17, 35, 55, 0.65)\'/%3E%3C/svg%3E"); --gf-label-space-y-secondary: var(--gf-label-space-y-md-secondary); --gf-ctrl-border-color: #686e77; --gf-ctrl-size: var(--gf-ctrl-size-md); --gf-ctrl-label-color-primary: #112337; --gf-ctrl-label-color-secondary: #112337; --gf-ctrl-choice-size: var(--gf-ctrl-choice-size-md); --gf-ctrl-checkbox-check-size: var(--gf-ctrl-checkbox-check-size-md); --gf-ctrl-radio-check-size: var(--gf-ctrl-radio-check-size-md); --gf-ctrl-btn-font-size: var(--gf-ctrl-btn-font-size-md); --gf-ctrl-btn-padding-x: var(--gf-ctrl-btn-padding-x-md); --gf-ctrl-btn-size: var(--gf-ctrl-btn-size-md); --gf-ctrl-btn-border-color-secondary: #686e77; --gf-ctrl-file-btn-bg-color-hover: #ebebeb; --gf-field-img-choice-size: var(--gf-field-img-choice-size-md); --gf-field-img-choice-card-space: var(--gf-field-img-choice-card-space-md); --gf-field-img-choice-check-ind-size: var(--gf-field-img-choice-check-ind-size-md); --gf-field-img-choice-check-ind-icon-size: var(--gf-field-img-choice-check-ind-icon-size-md); --gf-field-pg-steps-number-color: rgba(17, 35, 55, .8); } #gform_wrapper_19[data-form-index="0"].gform-theme, [data-parent-form="19_0"] { --gf-color-primary: #204ce5; --gf-color-primary-rgb: 32, 76, 229; --gf-color-primary-contrast: #fff; --gf-color-primary-contrast-rgb: 255, 255, 255; --gf-color-primary-darker: #001ab3; --gf-color-primary-lighter: #527eff; --gf-color-secondary: #fff; --gf-color-secondary-rgb: 255, 255, 255; --gf-color-secondary-contrast: #112337; --gf-color-secondary-contrast-rgb: 17, 35, 55; --gf-color-secondary-darker: #f5f5f5; --gf-color-secondary-lighter: #fff; --gf-color-out-ctrl-light: rgba(17, 35, 55, .1); --gf-color-out-ctrl-light-rgb: 17, 35, 55; --gf-color-out-ctrl-light-darker: rgba(104, 110, 119, .35); --gf-color-out-ctrl-light-lighter: #f5f5f5; --gf-color-out-ctrl-dark: #585e6a; --gf-color-out-ctrl-dark-rgb: 88, 94, 106; --gf-color-out-ctrl-dark-darker: #112337; --gf-color-out-ctrl-dark-lighter: rgba(17, 35, 55, .65); --gf-color-in-ctrl: #fff; --gf-color-in-ctrl-rgb: 255, 255, 255; --gf-color-in-ctrl-contrast: #112337; --gf-color-in-ctrl-contrast-rgb: 17, 35, 55; --gf-color-in-ctrl-darker: #f5f5f5; --gf-color-in-ctrl-lighter: #fff; --gf-color-in-ctrl-primary: #204ce5; --gf-color-in-ctrl-primary-rgb: 32, 76, 229; --gf-color-in-ctrl-primary-contrast: #fff; --gf-color-in-ctrl-primary-contrast-rgb: 255, 255, 255; --gf-color-in-ctrl-primary-darker: #001ab3; --gf-color-in-ctrl-primary-lighter: #527eff; --gf-color-in-ctrl-light: rgba(17, 35, 55, .1); --gf-color-in-ctrl-light-rgb: 17, 35, 55; --gf-color-in-ctrl-light-darker: rgba(104, 110, 119, .35); --gf-color-in-ctrl-light-lighter: #f5f5f5; --gf-color-in-ctrl-dark: #585e6a; --gf-color-in-ctrl-dark-rgb: 88, 94, 106; --gf-color-in-ctrl-dark-darker: #112337; --gf-color-in-ctrl-dark-lighter: rgba(17, 35, 55, .65); --gf-radius: 3px; --gf-font-size-secondary: 14px; --gf-font-size-tertiary: 13px; --gf-icon-ctrl-number: url("data:image/svg+xml,%3Csvg width=\'8\' height=\'14\' viewBox=\'0 0 8 14\' fill=\'none\' xmlns=\'http://www.w3.org/2000/svg\'%3E%3Cpath fill-rule=\'evenodd\' clip-rule=\'evenodd\' d=\'M4 0C4.26522 5.96046e-08 4.51957 0.105357 4.70711 0.292893L7.70711 3.29289C8.09763 3.68342 8.09763 4.31658 7.70711 4.70711C7.31658 5.09763 6.68342 5.09763 6.29289 4.70711L4 2.41421L1.70711 4.70711C1.31658 5.09763 0.683417 5.09763 0.292893 4.70711C-0.0976311 4.31658 -0.097631 3.68342 0.292893 3.29289L3.29289 0.292893C3.48043 0.105357 3.73478 0 4 0ZM0.292893 9.29289C0.683417 8.90237 1.31658 8.90237 1.70711 9.29289L4 11.5858L6.29289 9.29289C6.68342 8.90237 7.31658 8.90237 7.70711 9.29289C8.09763 9.68342 8.09763 10.3166 7.70711 10.7071L4.70711 13.7071C4.31658 14.0976 3.68342 14.0976 3.29289 13.7071L0.292893 10.7071C-0.0976311 10.3166 -0.0976311 9.68342 0.292893 9.29289Z\' fill=\'rgba(17, 35, 55, 0.65)\'/%3E%3C/svg%3E"); --gf-icon-ctrl-select: url("data:image/svg+xml,%3Csvg width=\'10\' height=\'6\' viewBox=\'0 0 10 6\' fill=\'none\' xmlns=\'http://www.w3.org/2000/svg\'%3E%3Cpath fill-rule=\'evenodd\' clip-rule=\'evenodd\' d=\'M0.292893 0.292893C0.683417 -0.097631 1.31658 -0.097631 1.70711 0.292893L5 3.58579L8.29289 0.292893C8.68342 -0.0976311 9.31658 -0.0976311 9.70711 0.292893C10.0976 0.683417 10.0976 1.31658 9.70711 1.70711L5.70711 5.70711C5.31658 6.09763 4.68342 6.09763 4.29289 5.70711L0.292893 1.70711C-0.0976311 1.31658 -0.0976311 0.683418 0.292893 0.292893Z\' fill=\'rgba(17, 35, 55, 0.65)\'/%3E%3C/svg%3E"); --gf-icon-ctrl-search: url("data:image/svg+xml,%3Csvg version=\'1.1\' xmlns=\'http://www.w3.org/2000/svg\' width=\'640\' height=\'640\'%3E%3Cpath d=\'M256 128c-70.692 0-128 57.308-128 128 0 70.691 57.308 128 128 128 70.691 0 128-57.309 128-128 0-70.692-57.309-128-128-128zM64 256c0-106.039 85.961-192 192-192s192 85.961 192 192c0 41.466-13.146 79.863-35.498 111.248l154.125 154.125c12.496 12.496 12.496 32.758 0 45.254s-32.758 12.496-45.254 0L367.248 412.502C335.862 434.854 297.467 448 256 448c-106.039 0-192-85.962-192-192z\' fill=\'rgba(17, 35, 55, 0.65)\'/%3E%3C/svg%3E"); --gf-label-space-y-secondary: var(--gf-label-space-y-md-secondary); --gf-ctrl-border-color: #686e77; --gf-ctrl-size: var(--gf-ctrl-size-md); --gf-ctrl-label-color-primary: #112337; --gf-ctrl-label-color-secondary: #112337; --gf-ctrl-choice-size: var(--gf-ctrl-choice-size-md); --gf-ctrl-checkbox-check-size: var(--gf-ctrl-checkbox-check-size-md); --gf-ctrl-radio-check-size: var(--gf-ctrl-radio-check-size-md); --gf-ctrl-btn-font-size: var(--gf-ctrl-btn-font-size-md); --gf-ctrl-btn-padding-x: var(--gf-ctrl-btn-padding-x-md); --gf-ctrl-btn-size: var(--gf-ctrl-btn-size-md); --gf-ctrl-btn-border-color-secondary: #686e77; --gf-ctrl-file-btn-bg-color-hover: #ebebeb; --gf-field-img-choice-size: var(--gf-field-img-choice-size-md); --gf-field-img-choice-card-space: var(--gf-field-img-choice-card-space-md); --gf-field-img-choice-check-ind-size: var(--gf-field-img-choice-check-ind-size-md); --gf-field-img-choice-check-ind-icon-size: var(--gf-field-img-choice-check-ind-icon-size-md); --gf-field-pg-steps-number-color: rgba(17, 35, 55, .8); }