Socium Media Shortlisted for 2x US Search Awards 
Paid Social
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Aug 11, 2025 Blog Paid Search Paid Social Performance Creative
Gen Z Is Shopping In-Store Again. Here’s How Brands Should Respond
Learn why Gen Z shopping behavior is shifting. Discover effective marketing strategies that will help your brand gain a competitive edge in the marketplace.
Jul 23, 2025 Blog Paid Search Paid Social
How to Align Your Paid Search and Paid Social Teams for Smarter Testing and Faster Wins
It’s common for paid search and paid social teams to operate in isolation. Learn why cross-channel alignment is critical for growing your accounts.
Jun 11, 2025 Blog Paid Social
How Often Should You Refresh Paid Social Creative?
How often should you refresh paid social creative assets? Discover the signs of creative fatigue before they impact your paid social marketing campaigns.
Jun 05, 2025 Blog Paid Social
Why Your Paid Social CTR Is Dropping (and What to Do About It)
Paid social metrics constantly fluctuate. If your clickthrough rate (CTR) is falling, you need to figure out why–and usually fast. Find solutions in our guide.
