Paid Social

Marketers who chase trends or influencers to guide their TikTok strategy often fall flat. Discover the key steps to upgrading your TikTok performance marketing.

YouTube is the biggest video platform in the world, but often receives less than 10% of paid budgets. Learn what happens when brands start using it correctly.

Learn why Gen Z shopping behavior is shifting. Discover effective marketing strategies that will help your brand gain a competitive edge in the marketplace.

It’s common for paid search and paid social teams to operate in isolation. Learn why cross-channel alignment is critical for growing your accounts.