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Paid Social - Page 4
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Aug 19, 2024 Paid Social
Election Season Impacts on Digital Advertising
Political advertising spend is projected to be 31.2% higher than in 2020. This poses major challenges for Paid Social. Learn ways to pivot your strategy for success.
Aug 08, 2024 Paid Search Paid Social
The Importance of A/B Testing in Digital Advertising
A/B testing is comparing two different versions of something to determine which performs better. Learn the benefits of A/B testing, which elements to test, and more.
Aug 06, 2024 Paid Social
6 TikTok Ad Examples: How Brands Are Winning with Creative Strategies
TikTok ads are a great tool to help boost brand awareness and drive conversions. Learn the 6 popular ad formats and examples of each.
Jul 23, 2024 Digital Marketing Paid Search Paid Social SEO
Understanding Lower-Funnel Marketing: Maximizing Conversions with Google, Meta, and Bing
Lower-funnel marketing is a crucial phase in the customer journey, where potential buyers transition from interest to purchase. This stage focuses on converting potential customers into paying customers.
