Our Blog - Page 5

Lower-funnel marketing is a crucial phase in the customer journey, where potential buyers transition from interest to purchase. This stage focuses on converting potential customers into paying customers.

Google Ads is a powerful platform for driving targeted traffic and achieving business goals. However, the success of your Google Ads campaign hinges on the strategic use of keywords.

Upper-funnel marketing is a critical phase in the marketing journey. It involves attracting potential customers and guiding them to purchasing.

Are your marketing strategies backed by data? Here are four digital marketing reports that will help you convey your campaign success and optimize your marketing strategy.

Learn what makes each member of our team special & unique in our Socium Spotlight series. In this post, read about SEO Development Manager, Dave Panfili.

Facebook ads have become a powerhouse tool for businesses to reach and engage with their target audience. With millions of daily users, it’s crucial for brands to stand out among the sea of content in-feed.

In the world of ecommerce and digital marketing, standing out isn’t just an option—it’s essential. That’s where a Unique Selling Proposition (USP), or Unique Selling Point, comes into play.

Have you ever posted on social media asking for referrals from friends when considering purchasing from a new brand? This action illustrates the concept of social proof in advertising.

Connected TV (CTV) ads are becoming a favored strategy to reach a broad and engaged audience. To fully leverage their potential, it’s important to run CTV ad tests to maximize your campaign performance.

Ad attribution helps you understand which marketing channels and touchpoints contribute to conversions and sales, enabling you to optimize your marketing efforts and drive better results.

Google Ads is a powerful digital advertising platform that helps businesses reach potential customers across various Google services and websites. Learn the various ad types and strategies to leverage their strengths.

Connected TV (CTV) and Over-The-Top (OTT) ads have emerged as powerful options in the advertising space. Recognizing their differences will help you leverage each for maximum impact.