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Recent Posts
- Rethinking YouTube: Why It Deserves a Bigger Slice of Your Performance Budget
- Why Brands Choose Socium Media: A Capabilities Overview From the Founder
- The Pros and Cons of Driving Paid Traffic to Your Amazon Storefront
- What Advanced Brands Are Doing Differently With Marketing Data
- Gen Z Is Shopping In-Store Again. Here’s How Brands Should Respond

What Is A Performance Marketing Agency and How It Can Benefit Your Brand
A performance marketing agency helps brands optimize their online marketing efforts. Unlike traditional marketing, performance marketing is driven by tangible, measurable results.

Mastering Dynamic Product Ads: A Guide for Ecommerce Success
Dynamic Product Ads (DPAs) revolutionize how you target and engage with potential customers. This guide will teach you how to create, optimize, and maximize their effectiveness across various platforms.

What is Paid Search or PPC Marketing?
This blog post will dive into the intricacies of PPC marketing, discussing its mechanisms, importance, and how it integrates into broader digital and search engine marketing (SEM) strategies.

How To Create Effective, Click-Worthy CTAs for Your Brand
A well-crafted CTA nudges potential customers toward making a decision and amplifies the effectiveness of your paid media ads. Let’s dive into the art and science of creating eye-catching CTAs that convert.

Creative Strategy: The Key to Effective Ad Creation
Creative strategy is the roadmap for your advertising efforts. Let’s dive into why creative strategy plays a crucial role in ad creation and how it helps achieve your marketing goals.

Technical SEO and Content SEO: Why Both are Important for Your Website
At the heart of SEO lie two pillars: Technical SEO and Content SEO. Both are indispensable and to truly excel, you need both in your arsenal. In this comprehensive SEO guide, we’ll delve into the depths of each.

How to Conduct an SEO Competitor Analysis: A Comprehensive Guide
Maintaining a strong SEO strategy is crucial for staying ahead of the competition and driving traffic to your site. This guide will walk you through the steps to conduct an effective SEO competitor analysis.

Mastering Off-Site SEO to Increase Traffic and SERP
Learn what off-site Search Engine Optimization (SEO) is, why it’s crucial for your website’s success and organic traffic, and how you can leverage it to dominate the search engine results pages (SERPs).

Unlocking the Power of On-Site SEO: Boost Your Website’s Visibility and Organic Traffic
What is on-site Search Engine Optimization (SEO) and why is it crucial for your website’s success? Let’s delve into the depths of on-site SEO and uncover its significance in driving organic traffic to your website.

Socium Spotlight: Eugene O’Neill
Learn what makes each member of our team special & unique in our Socium Spotlight series. In this post, read about Shopping & Feeds Senior Strategist, Eugene O’Neill.

Socium Spotlight: Madeline Johnson
Learn what makes each member of our team special & unique in our Socium Spotlight series. In this post, read about Senior Strategist of Paid Media, Madeline Johnson.

Five Years of Socium Media: Our Journey of Change, Growth, and Discoveries
It’s our fifth anniversary! We’ve learned a lot during our five years of existence. Here are five of our biggest learnings and takeaways.