Facebook

Fact-checking is vital in maintaining the integrity of information shared across media and online platforms. It is a process that involves verifying facts, statistics, and statements against credible sources to ensure accuracy and prevent the spread of misinformation. This approach has been crucial in combating the proliferation of false or misleading content. However, in January […]

When it comes to optimizing ad spend and maximizing conversions, a strategic approach can make all the difference. At Socium Media, we’ve found tremendous success by leveraging bid caps in Meta advertising campaigns, particularly for driving first-time purchases. One of our standout campaigns for a DTC eCommerce lifestyle brand is a perfect example of how […]

With the rise of quick social content, Snapchat took to the full screen of your mobile device to create an immersive and personal experience for sharing called stories.  Facebook, who owns Instagram, then started its own variation of this immersion with a similar name.   With over 500 million daily users, you can find stories across […]

When working with a Facebook or Instagram advertising agency, you will need to grant the agency access to your Facebook product catalog. The product catalog contains a description of each product, including I.D., name, category, availability, product URL, and image URL, along with other product attributes. This allows a paid social agency to run certain […]