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Aug 12, 2020 Paid Search Reporting
How to Link Google Ads to Google Analytics
To gain a better understanding of the Paid traffic we produce from your Google Ads Campaigns, we always recommend that our clients link their Google Ads account to their Google Analytics account. Doing so allows us to enhance our view and further analyze the inbound traffic from your Google ads. Let’s walk through the advantages […]
Jun 10, 2020 Reporting
How to Grant Edit Access in Google Analytics
When working with a digital marketing agency, it’s necessary that they have access to your Google Analytics account. Google Analytics provides them with the necessary metrics needed to show clients their return on investment, along with many other website metrics like sessions to the site, organic traffic data, paid traffic, and much more. Granting edit […]