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Ricky Weiss Blog Posts - Page 10
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Aug 19, 2020 Reporting
How to Add, Login to and Delete a Google Analytics Account
Setting up a Google Analytics account should be one of the first items tackled when launching a new website. Google Analytics allows website owners and digital marketers to see website metrics like the number of users, sessions, page views, and conversions the website receives. With this website data, the website owner or marketing team can […]
Aug 14, 2020 Paid Search
What is Return on Ad Spend?
Return on ad spend or ROAS is one of the most important metrics we track when running our paid media campaigns for clients. Return on ad spend is a metric that measures the revenue your business earns for every dollar spent on paid advertising. Knowing your ROAS for a particular ad campaign can help you […]
Aug 12, 2020 Paid Search Reporting
How to Link Google Ads to Google Analytics
To gain a better understanding of the Paid traffic we produce from your Google Ads Campaigns, we always recommend that our clients link their Google Ads account to their Google Analytics account. Doing so allows us to enhance our view and further analyze the inbound traffic from your Google ads. Let’s walk through the advantages […]
Aug 07, 2020 Paid Search
Top 5 Alternatives to Google Ads
Google Ads has become an absolute behemoth when it comes to digital advertising and paid search. With Google being the number one search engine and receiving billions of searches a day, Google is the clear leader and first choice when it comes to advertising online. But what alternatives are there to Google Ads? Where else […]
