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Jul 24, 2020 Paid Social
Facebook Ad Copy Optimization: Long Tail vs Short Tail Ad Copy
Online shopping is here to stay. With more and more companies looking to eCommerce, there is more focus on successful social media marketing strategies now, than ever. Despite Facebook being constantly mentioned as a platform that is bleeding users, it is still the largest social media platform with over 1.73 billion daily active users in […]
Jul 03, 2020 Paid Social
Story Specific Creative for Facebook & Instagram
With the rise of quick social content, Snapchat took to the full screen of your mobile device to create an immersive and personal experience for sharing called stories. Facebook, who owns Instagram, then started its own variation of this immersion with a similar name. With over 500 million daily users, you can find stories across […]
Jun 17, 2020 Paid Social Shopping & Feeds
How to Grant Facebook Product Catalog Access
When working with a Facebook or Instagram advertising agency, you will need to grant the agency access to your Facebook product catalog. The product catalog contains a description of each product, including I.D., name, category, availability, product URL, and image URL, along with other product attributes. This allows a paid social agency to run certain […]
