Socium Media Shortlisted for 2x US Search Awards 
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Jun 03, 2024 Reporting
The Importance of Attribution Modeling + 4 Multitouch Ad Attribution Tools We Recommend
Ad attribution helps you understand which marketing channels and touchpoints contribute to conversions and sales, enabling you to optimize your marketing efforts and drive better results.
Sep 30, 2020 Reporting
What is Direct Traffic in Google Analytics?
We often are asked many Google Analytics questions, from how to set up a Google Analytics account, to how to grant edit access to a user, but one question I have been hearing a bit recently is, what is direct traffic in Google Analytics? We always speak to Organic Traffic and Paid Traffic, but most […]
Sep 16, 2020 Reporting SEO
Answers to Common Google Analytics Questions
With Google Analytics being the most common website analytics tool available, we often receive questions about different aspects of GA. From the metrics to events and goals, we’ve put together a list of some answers to the most common questions. 8 Answers to Common Google Analytics Questions Which goals are available in Google Analytics? […]
Aug 19, 2020 Reporting
How to Add, Login to and Delete a Google Analytics Account
Setting up a Google Analytics account should be one of the first items tackled when launching a new website. Google Analytics allows website owners and digital marketers to see website metrics like the number of users, sessions, page views, and conversions the website receives. With this website data, the website owner or marketing team can […]
