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May 05, 2022 Digital Marketing Paid Search Paid Social Shopping & Feeds

4 Takeaways From Mediaweek (And Ways to Apply Them In Your Everyday Work)

by Anthony Saladino

Our Sr. Manager of Paid Search, Anthony Saladino, recently attended Mediaweek. In this blog, learn about the 4 key takeaways he gathered and ways to apply them to your daily work.

Socium Media
Jan 08, 2021 Paid Social

Are TikTok or Pinterest Ads Worth it in 2021?

by Frances Skakel

As the digital advertising space evolves, it’s important to think outside the realm of Facebook and Instagram and consider new opportunities to promote brand awareness and drive sales. With over a billion monthly active users combined across the two platforms, it’s possible that your key consumer audience remains unreached by your current marketing tactics. In […]

Socium Media
Jan 07, 2021 Paid Social

How to Target Facebook Ads to Fans of a Competitors Page

by Emily Frenkel

Raise your return on investment with Facebook Ads by targeting your audiences wisely. You probably have considered targeting your competitors’ fan base, as they would more likely be interested in your products and/or services as well. Although you cannot target your competitor’s pages directly on Facebook, you can reach people that are interested in a […]

Socium Media
Dec 30, 2020 Paid Social

A Guide To Facebook Ad Formats

by Kevin Johnson

Facebook ads are an important part of growing your business. You don’t have to be a Facebook expert to begin telling your story through various ad formats. Facebook’s versatile guided setup for ads makes it simple for you to create a combination of elements, from videos to photos. Below, we’ll guide you through the ad […]

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