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Optimizing your Google or Bing ads account? One of the many ways to improve the performance of your campaigns and costs in your account is to look into improving your clickthrough rates. Expected CTR is a component of quality score and a higher CTR will lower keyword CPCs. In this post, we’ll walk through the […]

What a time!! Through all of the events happening in the world, one thing will already remain true: Our employees are the most important asset to our company. When we moved into our new office on Broadway and Canal St. in December 2019, a few new rituals quickly started to emerge. To name a few: […]

With the rise of quick social content, Snapchat took to the full screen of your mobile device to create an immersive and personal experience for sharing called stories.  Facebook, who owns Instagram, then started its own variation of this immersion with a similar name.   With over 500 million daily users, you can find stories across […]

Local SEO, or local search engine optimization, helps increase the visibility of your brick-and-mortar or office locations within search engine result pages.

Paid Search, also known as PPC Advertising or SEM, is an effective intent-based digital marketing tactic. The vertical has many different acronyms, which can sometimes be overwhelming when you are new to the field. To help you understand the basics of Paid Search, we answered a few common questions below. What does SEM mean? Search […]

Search engines have become a natural way for people to find answers to questions, products to buy, directions to a destination or images, videos, and news. They are now a staple in our society and businesses are using them to advertise to customers or try to rank organically within the results. Websites that do not […]

1. Sign in to Google Ads. 2. In the upper right corner, click the tools icon, and under “Measurement,” click Conversions. 3. Click the +CONVERSIONS button. 4. Click Website. 5. Next to “Conversion name,” enter a name for the conversion you would like to track. Popular names for conversions are Transactions, Sales or Leads. 6. […]

To set up conversion tracking in Shopify, the following tags are required. The Global Site Tag An Event Snippet If you have not yet set up a conversion in Google Ads yet, please visit How to Create a New Conversion in Google Ads, for the instructions on how to add a conversion. If you already […]

As Microsoft continues to expand its network and services, quick wins lie within the Microsoft Bing Advertising platform.  With Shopify, an easy way to monitor the value of your customers and gauge your return on investment through Microsoft Bing Advertising, Bing Advertising for short, is to implement the UET pixel with revenue tracking! How to […]

When working with a Google Ads agency, they must be granted access to Google Ads so we can begin to audit the account or build your Google Ads campaigns. Here is how to grant admin access to a Google Ads account. Adding a User to a Google Ads Account To add a user to your […]

When working with a Facebook or Instagram advertising agency, you will need to grant the agency access to your Facebook product catalog. The product catalog contains a description of each product, including I.D., name, category, availability, product URL, and image URL, along with other product attributes. This allows a paid social agency to run certain […]

When we begin to work with new clients, we always ask them to provide us with Google Tag Manager access so we can implement tracking codes and event tracking for conversions. Google Tag Manager is a way that we can bypass developers but still add tracking codes to the header of the page or select […]