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With YouTube exploding and everyone trying to start a channel to build their brand, it is essential to perform keyword research for your YouTube videos if you expect to drive organic views to your videos. Keyword research allows you to identify words to use within your video, the title, the description, and tags to help […]

Did you know Google shopping was once known as Froogle? The service was a free platform that displayed product data based on certain search terms. It was not until 2012 that it turned into a paid advertising model that retailers had to pay to be featured across Google & Google Shopping search results. So, what […]

If you are interested in increasing the organic traffic to your website, knowing your Domain Authority, or Domain Rating, will be very helpful in identifying which keywords your website can realistically target. But what is domain authority or domain rating, and how do we increase it? Let’s walk through what DA or DR means, and […]

Today I’ll be explaining what Quality Score is and why it’s important.  In the not too distant past, a PPC manager was responsible for optimizing many levers in order to maximize results.  These included manually adjusting bids for devices, locations, household income, demographics, time of day, day of the week, keywords, etc.  In the current […]

2020 Holiday was an unprecedented time. Due to softer in-store sales throughout the year because of COVID, we expected companies to have really big discounts and deep pockets for the online holiday season. Shoppers were not disappointed! Below are a few findings and a recap of what we saw during the Black Friday/Cyber Monday holiday […]

30-Second Summary: Ecommerce has become an increasingly important element of any business, but it is more important than ever going into the 2020 holiday season. With the plethora of brands vying for ad space online, companies must make the most of their marketing budgets by adjusting their digital strategies. Socium Media CEO Owen Loft offers […]

When a website links to another website, there are two ways the website can be linked. The first way being a dofollow link, and the second way being a nofollow link. Although both types of links achieve the same goal of linking from the origin site to the destination site, they tell the search engine […]

Once SEO tags have been optimized, we typically begin to start optimizing existing copy in addition to adding new copy and pages to the website. We call these new pages, Organic landing pages. Organic landing pages are a way to target a specific page towards specific keywords. The goal of an organic landing page is […]

RavenTools.com is an extremely useful SEO platform that allows users to build SEO reports, track keywords, track backlinks, and much more. Our SEO Team at Socium Media, raves about Raven Tools (see what I did there?) and we’d like to run through some of our favorite SEO tools that you can find within Raven Tools. […]

When it comes to proving ad performance on Facebook, there are many details that will “make or break” your creative testing. One of the most important metrics is your click-through rate (CTR). What Does CTR Mean? In simple terms – It’s the percentage of people who viewed your ad and end up clicking with the […]

When it comes to digital marketing, we’ve found that oftentimes both digital marketers and clients have a good understanding of paid media including Google Ads, Bing Ads, Facebook Ads, but many times their understanding or SEO is not as extensive. For whatever reason, SEO seems to be this mystical and magical marketing strategy that seems […]

When working on your website’s SEO it’s extremely important to track your progress. From auditing the site before you begin to record what’s needed to be done, to benchmarking the website analytics before you implement the title tags, meta descriptions, and other onsite SEO work, to tracking your progression after you’ve implemented the onsite SEO […]