Our Blog - Page 12

There is no shortage of ways to drive traffic to your website, with paid advertising at or somewhere near the top of the list for many businesses. While there are many benefits of pay per click (PPC) advertising—including the potential for immediate traffic—there are two questions you must first answer: What is your PPC budget? […]

In May of 2020, Google announced that they would be updating the algorithm to incorporated Page Experience into the signals. Google has been working on a set of Core Web Vitals, a set of metrics related to site speed, site responsiveness, and the visual stability of a website. The goal here is to provide a […]

So, you have a website on the interwebz and you think you are killing it. Sound accurate? Or you finally have a website for your business, you’re paying the Google Ads guy to bring in some results and you think you’re hitting your full potential. Well, I’m here to tell you, if you are not […]

When it comes to your website’s search engine optimization or SEO, you might be wondering what an SEO engagement entails. Is SEO a one-time project? Do you need to commit to SEO on a monthly basis? Can you just turn on the Organic? Is it optimized forever? What do you do for SEO long-term? We […]

Have you ever browsed a website and come across a page that was not found? Perhaps you clicked a link and ended up on a page with no info, it might have said 404, or perhaps they had a funny splash that said something along the lines of, “Oops, the page you requested can’t be […]

Many businesses will come to a point where their existing website or site infrastructure can no longer support the business in the way it once could. No longer are HTML splash pages appropriate, slow websites lose traffic, and a poor eCommerce store can kill your conversion rate. One of the most common scenarios we see […]

Local SEO is the act of attracting local customers to your physical store locations or your local business. For example, if a customer were to search “digital marketing in NYC” ideally, we would like Socium Media to show up in the SERP and Google Maps.   Let’s discuss how to best optimize our website for local […]

Category or Collections pages are one of the most important pages to optimize for SEO on an eCommerce website. If you think of the website as a pyramid or hierarchy, the homepage is the top of the pyramid, the category or collections pages sit just under the homepage, then the product pages make up the […]

When running a site audit, you may come across an error for duplicate content. Let’s discuss what this means, how it can affect your website, and how you can fix your duplicate content errors. What is Duplicate Content? Duplicate content refers to a page on a website that has website copy that is “appreciably similar” […]

As the digital advertising space evolves, it’s important to think outside the realm of Facebook and Instagram and consider new opportunities to promote brand awareness and drive sales. With over a billion monthly active users combined across the two platforms, it’s possible that your key consumer audience remains unreached by your current marketing tactics. In […]

Google my Business profiles show up on the right-hand side of the search engine results page why you Google a business’s name. Often times a picture of the business, buttons to go to the website or get directions, the phone number and store hours are displayed here, making it extremely simple for potential customers to […]

Raise your return on investment with Facebook Ads by targeting your audiences wisely. You probably have considered targeting your competitors’ fan base, as they would more likely be interested in your products and/or services as well. Although you cannot target your competitor’s pages directly on Facebook, you can reach people that are interested in a […]