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Local SEO is the practice of increasing the visibility of your brick-and-motor or office locations within the search engines. Local SEO is a very critical strategy to drive new customers to your locations. Think of the Google Maps listing when you search for “Car Wash Near Me” and how you scroll through the results searching […]

Paid Search, also known as PPC Advertising or SEM, is an effective intent-based digital marketing tactic. The vertical has many different acronyms, which can sometimes be overwhelming when you are new to the field. To help you understand the basics of Paid Search, we answered a few common questions below. What does SEM mean? Search […]

Search engines have become a natural way for people to find answers to questions, products to buy, directions to a destination or images, videos, and news. They are now a staple in our society and businesses are using them to advertise to customers or try to rank organically within the results. Websites that do not […]

1. Sign in to Google Ads. 2. In the upper right corner, click the tools icon, and under “Measurement,” click Conversions. 3. Click the +CONVERSIONS button. 4. Click Website. 5. Next to “Conversion name,” enter a name for the conversion you would like to track. Popular names for conversions are Transactions, Sales or Leads. 6. […]

To set up conversion tracking in Shopify, the following tags are required. The Global Site Tag An Event Snippet If you have not yet set up a conversion in Google Ads yet, please visit How to Create a New Conversion in Google Ads, for the instructions on how to add a conversion. If you already […]

As Microsoft continues to expand its network and services, quick wins lie within the Microsoft Bing Advertising platform.  With Shopify, an easy way to monitor the value of your customers and gauge your return on investment through Microsoft Bing Advertising, Bing Advertising for short, is to implement the UET pixel with revenue tracking! How to […]

When working with a Google Ads agency, they must be granted access to Google Ads so we can begin to audit the account or build your Google Ads campaigns. Here is how to grant admin access to a Google Ads account. Adding a User to a Google Ads Account To add a user to your […]

When working with a Facebook or Instagram advertising agency, you will need to grant the agency access to your Facebook product catalog. The product catalog contains a description of each product, including I.D., name, category, availability, product URL, and image URL, along with other product attributes. This allows a paid social agency to run certain […]

When we begin to work with new clients, we always ask them to provide us with Google Tag Manager access so we can implement tracking codes and event tracking for conversions. Google Tag Manager is a way that we can bypass developers but still add tracking codes to the header of the page or select […]

When working with a search engine optimization company, like Socium Media, we always ask our SEO clients to provide us with Full access to Google Search Console. Full access allows our SEO team to access important information about the search’s users are performing in Google, allows us to submit sitemaps, and view any manual actions […]

When working with a digital marketing agency, it’s necessary that they have access to your Google Analytics account. Google Analytics provides them with the necessary metrics needed to show clients their return on investment, along with many other website metrics like sessions to the site, organic traffic data, paid traffic, and much more. Granting edit […]