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When it comes to proving ad performance on Facebook, there are many details that will “make or break” your creative testing. One of the most important metrics is your click-through rate (CTR). What Does CTR Mean? In simple terms – It’s the percentage of people who viewed your ad and end up clicking with the […]

When it comes to digital marketing, we’ve found that oftentimes both digital marketers and clients have a good understanding of paid media including Google Ads, Bing Ads, Facebook Ads, but many times their understanding or SEO is not as extensive. For whatever reason, SEO seems to be this mystical and magical marketing strategy that seems […]

When working on your website’s SEO it’s extremely important to track your progress. From auditing the site before you begin to record what’s needed to be done, to benchmarking the website analytics before you implement the title tags, meta descriptions, and other onsite SEO work, to tracking your progression after you’ve implemented the onsite SEO […]

We often are asked many Google Analytics questions, from how to set up a Google Analytics account, to how to grant edit access to a user, but one question I have been hearing a bit recently is, what is direct traffic in Google Analytics? We always speak to Organic Traffic and Paid Traffic, but most […]

As we work with our clients to grow the overall number of organic keywords their websites are ranking for, in addition to targeting new keywords, we always focus on writing quality content for their blogs. In most situations, we are either supplying blog topics and keywords to the client’s team of writers, or we are […]

With Google Analytics being the most common website analytics tool available, we often receive questions about different aspects of GA. From the metrics to events and goals, we’ve put together a list of some answers to the most common questions.   8 Answers to Common Google Analytics Questions Which goals are available in Google Analytics? […]

Finding blog topics can be a pretty stressful task when you do not know where to start. However, finding blog topics can be pretty simple if you understand basic keyword research and the direction that you’d like to take the blog. This is the first step you should take; you should first have an understanding […]

When running Google Ads, it’s necessary to track many different PPC metrics, one of which being Quality Score. This is important because the Quality Score determines the cost and performance of a paid ad. In addition to metrics like clicks, CTR, or ROAS, Quality Score must be tracked so you can provide an efficient spend […]

Wix.com is a very popular website building platform that can be used for free to create professional-looking websites. Although Wix doesn’t include all of the bells and whistles or alternative website building platforms like WordPress or Shopify, many turn to Wix because of its ease of use and a user-friendly editor. Also, many can’t turn […]

Linking Google Ads to Google Search Console allows digital marketers a look into how their ads and organic search listings perform, both alone and together. By linking Google Ads to Search Console, you can see how often a page is showing organically or which search terms trigger both paid and organic listings. This data can […]

While adding tracking codes to your Squarespace may seem a bit of an overwhelming task if you are new to Squarespace or adding tracking codes to websites, Squarespace makes the process very straightforward. Google Analytics and the Facebook Pixel are super easy to add to Squarespace because of the built-in features, but Google Ads conversion […]

Setting up a Google Analytics account should be one of the first items tackled when launching a new website. Google Analytics allows website owners and digital marketers to see website metrics like the number of users, sessions, page views, and conversions the website receives. With this website data, the website owner or marketing team can […]