Our Blog - Page 15

While adding tracking codes to your Squarespace may seem a bit of an overwhelming task if you are new to Squarespace or adding tracking codes to websites, Squarespace makes the process very straightforward. Google Analytics and the Facebook Pixel are super easy to add to Squarespace because of the built-in features, but Google Ads conversion […]

Setting up a Google Analytics account should be one of the first items tackled when launching a new website. Google Analytics allows website owners and digital marketers to see website metrics like the number of users, sessions, page views, and conversions the website receives. With this website data, the website owner or marketing team can […]

Return on ad spend or ROAS is one of the most important metrics we track when running our paid media campaigns for clients. Return on ad spend is a metric that measures the revenue your business earns for every dollar spent on paid advertising. Knowing your ROAS for a particular ad campaign can help you […]

To gain a better understanding of the Paid traffic we produce from your Google Ads Campaigns, we always recommend that our clients link their Google Ads account to their Google Analytics account. Doing so allows us to enhance our view and further analyze the inbound traffic from your Google ads. Let’s walk through the advantages […]

Google Ads has become an absolute behemoth when it comes to digital advertising and paid search. With Google being the number one search engine and receiving billions of searches a day, Google is the clear leader and first choice when it comes to advertising online. But what alternatives are there to Google Ads? Where else […]

Viewing the keywords which are driving organic traffic to your site can help you prioritize your SEO (search engine optimization) strategy. Understanding the keywords which are driving traffic to your site, allows you to see which keywords you need to work on, which keywords are working for you, and also, allows you to verify any […]

Keyword builds are critical in creating any campaign. When paying for keywords, you want to ensure every penny counts and goes towards users who will benefit from your product or service. In order to do this effectively, you must make sure you are including negative keywords in your campaigns to increase the relevancy of search […]

With nearly 20% of the market share, Shopify has become one of the most popular eCommerce solutions, second to WordPress’s WooCommerce. From Shopify’s ability to integrate with apps to its organized dashboard, Shopify has become a turn-key solution for both large and small businesses. And, with more and more businesses coming online, everyone is looking […]

Online shopping is here to stay. With more and more companies looking to eCommerce, there is more focus on successful social media marketing strategies now, than ever. Despite Facebook being constantly mentioned as a platform that is bleeding users, it is still the largest social media platform with over 1.73 billion daily active users in […]

So, you have yourself a WordPress website and you’d like to increase the amount of organic traffic you are getting. Does that sound about right?  WordPress is a great CMS used by millions of websites and businesses around the world. And, the benefits of WordPress are endless, from its built-in blogging platform to the ability […]

When managing a Google Ads account, it is very likely that you will run into campaigns that are “Limited by Budget”. But what if you do not have enough budget to increase the campaign’s budget to the amount Google is recommending? Rather than increasing the campaign budget (like Google Ads wants you to), there are […]

Since its launch in 2003, Squarespace has quickly become one of the most popular website builders on the internet. From the ease of use to low-cost and great functionality, many businesses are seeing the benefits of using an option like Squarespace. And in terms of search engine optimization, Squarespace is a great way to introduce […]