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Recent Posts
- What is Fact-Checking and Why is Meta Removing It?
- How Bid Caps on Meta Ads Can Lead to Lower CPAs In First-Time Purchasers
- Why Social Advertising During Q5 is a Must for Your Brand
- AI and Google Shopping Campaigns: Optimizing Product Descriptions in Google Shopping Feeds
- Socium Media & Eberjey: Strategic Success During Black Friday/Cyber Monday

How to Edit Meta Tags on WordPress Using Yoast
So, you have yourself a WordPress website and you’d like to increase the amount of organic traffic you are getting. Does that sound about right? WordPress is a great CMS used by millions of websites and businesses around the world. And, the benefits of WordPress are endless, from its built-in blogging platform to the ability […]

Utilizing Smart Bidding When Limited by Budget
When managing a Google Ads account, it is very likely that you will run into campaigns that are “Limited by Budget”. But what if you do not have enough budget to increase the campaign’s budget to the amount Google is recommending? Rather than increasing the campaign budget (like Google Ads wants you to), there are […]

How to Improve SEO on Squarespace
Since its launch in 2003, Squarespace has quickly become one of the most popular website builders on the internet. From the ease of use to low-cost and great functionality, many businesses are seeing the benefits of using an option like Squarespace. And in terms of search engine optimization, Squarespace is a great way to introduce […]

What is a Good Click-Through Rate (CTR)?
Optimizing your Google or Bing ads account? One of the many ways to improve the performance of your campaigns and costs in your account is to look into improving your clickthrough rates. Expected CTR is a component of quality score and a higher CTR will lower keyword CPCs. In this post, we’ll walk through the […]

A New Layer for Company Culture
What a time!! Through all of the events happening in the world, one thing will already remain true: Our employees are the most important asset to our company. When we moved into our new office on Broadway and Canal St. in December 2019, a few new rituals quickly started to emerge. To name a few: […]

Story Specific Creative for Facebook & Instagram
With the rise of quick social content, Snapchat took to the full screen of your mobile device to create an immersive and personal experience for sharing called stories. Facebook, who owns Instagram, then started its own variation of this immersion with a similar name. With over 500 million daily users, you can find stories across […]

The Benefits of Working with a Local SEO Agency
Local SEO is the practice of increasing the visibility of your brick-and-motor or office locations within the search engines. Local SEO is a very critical strategy to drive new customers to your locations. Think of the Google Maps listing when you search for “Car Wash Near Me” and how you scroll through the results searching […]

PPC Basics: Answers to Common PPC Questions
Paid Search, also known as PPC Advertising or SEM, is an effective intent-based digital marketing tactic. The vertical has many different acronyms, which can sometimes be overwhelming when you are new to the field. To help you understand the basics of Paid Search, we answered a few common questions below. What does SEM mean? Search […]

SEO Basics: Answers to Common SEO Questions
Search engines have become a natural way for people to find answers to questions, products to buy, directions to a destination or images, videos, and news. They are now a staple in our society and businesses are using them to advertise to customers or try to rank organically within the results. Websites that do not […]

How to Create a New Conversion in Google Ads
1. Sign in to Google Ads. 2. In the upper right corner, click the tools icon, and under “Measurement,” click Conversions. 3. Click the +CONVERSIONS button. 4. Click Website. 5. Next to “Conversion name,” enter a name for the conversion you would like to track. Popular names for conversions are Transactions, Sales or Leads. 6. […]

How to Setup Google Ads Conversion Tracking in Shopify
To set up conversion tracking in Shopify, the following tags are required. The Global Site Tag An Event Snippet If you have not yet set up a conversion in Google Ads yet, please visit How to Create a New Conversion in Google Ads, for the instructions on how to add a conversion. If you already […]

Implementing Microsoft Bing’s UET pixel with Revenue to Shopify
As Microsoft continues to expand its network and services, quick wins lie within the Microsoft Bing Advertising platform. With Shopify, an easy way to monitor the value of your customers and gauge your return on investment through Microsoft Bing Advertising, Bing Advertising for short, is to implement the UET pixel with revenue tracking! How to […]